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Journal of Business Economics

Ausgabe 2/2015

Inhalt (4 Artikel)

Original Paper

Does it really hurt? Consumer reactions to content sponsorships in daily newspapers

Christian-Mathias Wellbrock, Oliver Schnittka

Original Paper

Cross-functional patent management in family firms

Florian Jell, Joern H. Block, Joachim Henkel, Frank Spiegel, Hans Zischka