Ausgabe 6/2013
Inhalt (6 Artikel)
Research Article
Multinational Performance and the Geography of FDI
Yong Yang, Pedro S. Martins, Nigel Driffield
Research Article
FDI Structure, Investment Specificity, and Multinationality Value under Host Market Uncertainty
Sangcheol Song
Research Article
How International Firms Conduct Societal Marketing in Emerging Markets
Fue Zeng, Ji Li, Hong Zhu, Zhenyao Cai, Pengcheng Li
Research Article
Market Orientation, Embeddedness and the Autonomy and Performance of Multinational Subsidiaries in an Emerging Economy
Xiaoying Li, Xiaming Liu, Howard Thomas
Research Article
National Culture and International Differences in the Cost of Equity Capital
Sidney John Gray, Tony Kang, Yong Keun Yoo