Electronic Commerce | springerprofessional.de

Springer Professional

nach oben

2015 | Buch

Kapitel lesen Erstes Kapitel lesen

Electronic Commerce

A Managerial and Social Networks Perspective

verfasst von: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Verlag: Springer International Publishing

Buchreihe : Springer Texts in Business and Economics

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

Einloggen, um Zugang zu erhalten

Über dieses Buch

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Anzeige

Inhaltsverzeichnis

Frontmatter

Introduction to E-Commerce and E-Marketplaces

Frontmatter

1. Overview of Electronic Commerce

Abstract

Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

2. E-Commerce: Mechanisms, Platforms, and Tools

Abstract

An e-commerce site talked about a great deal since 2011 is Pinterest.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

E-Commerce Applications

Frontmatter

3. Retailing in Electronic Commerce: Products and Services

Abstract

In the early 1990s, entrepreneur Jeff Bezos saw an opportunity rather than a business problem. He decided that books were the most logical product for selling online. In July 1995, Bezos started Amazon.com ( amazon.com ) and began selling books online. Over the years, the company has continually improved, expanded, changed its business model, and expanded its product selection, improving customer experience, and adding new products and services and business alliances. The company also recognized the importance of order fulfillment and warehousing early on. It has invested billions of dollars building physical warehouses and distribution centers designed for shipping packages to millions of customers. In 2012, the company started same day delivery from its new distribution centers. After 2000, the company added information technology products and services, notably the Kindle e-reader family as well as Web Services (cloud technologies). Amazon.com’s challenge was, and still is, to profitably sell many consumer products and services online.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

4. Business-to-Business E-Commerce

Abstract

Alibaba Group is a collection of Internet-based e-commerce companies, some of which are B2B (notably Alibaba.com); the others are B2C and EC services (e.g., payments). For a company overview, see news.alibaba.com/specials/aboutalibaba/aligroup/index.html . The company started as a portal for connecting Chinese manufacturers with buyers from other countries. By 2014, Alibaba Group became the world’s largest e-commerce enterprise. Its B2B operation (Alibaba.com) is the world’s largest marketplace. The fascinating story of the company is described by Charles (2014) and by Schepp and Schepp (2009).

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Abstract

Compass Group ( compass-group.com ) is a UK-based major provider of food and support services worldwide. The support services including security, janitorial services, building operations and maintenance, and project management. (See compass-group.com/Support-Services-wwd.htm and compass-group.com/about-us.htm .) According to their financial statement, the company’s annual revenue was £17,557 million (in 2013). (For more on the company’s financial information, see ar13.compass-group.com/assets/pdfs/Compass-AR-2013-Financial-Statements.pdf , and ar13.compass-group.com/our-business/our-regions .) Their clients include major UK corporations such as Marks & Spencer and Tesco.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Emerging EC Delivery Platforms

Frontmatter

6. Mobile Commerce and Ubiquitous Computing

Abstract

The car rental industry is very competitive, and Hertz Corporation ( hertz.com ), the world’s largest car rental company, competes against hundreds of companies in approximately 10,400 locations in 150 countries. The strong competition negatively impacted profits. For Hertz Global Holdings, Inc. business profile and statistics, see hoovers.com/company-information/cs/company-profile.Hertz_Global_Holdings_Inc.7b9c49d62787624c.html . Hertz needs to constantly maintaining a mobile presence. Customers can easily connect with the company through its mobile site. The Hertz mobile app is available for iPhone, iPad, Android, and Windows phone.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

7. Social Commerce: Foundations, Social Marketing, and Advertising

Abstract

Sony, the giant consumer electronics producer, has been struggling during the last few years.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

8. Social Enterprise and Other Social Commerce Topics

Abstract

Upon completion of this chapter, you will be able to:

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

EC Support Services

Frontmatter

9. Marketing and Advertising in E-Commerce

Abstract

Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

10. E-Commerce Security and Fraud Issues and Protections

Abstract

The State University of New York (SUNY) College at Old Westbury ( oldwestbury.edu ) is a relatively small U.S. university located in Long Island, New York. The college has 3,300 students and 122 full-time faculty. Internet access is essential for both faculty and students.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

11. Electronic Commerce Payment Systems

Abstract

The e-book market is booming while the brick-and-mortar book market is rapidly declining. In 2013, Amazon.com released the 6th generation of the Kindle reader – the “Kindle Paperwhite” (also known as‘Paperwhite 2’).” Kindle books can also be read on virtually every PC or tablet device. Barnes & Noble has a Kindle competitor called the Nook. The result is that some categories of books in digital format sell better than their hardcover and paperback counterparts, as described in Chap. 5.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

12. Order Fulfillment Along the Supply Chain

Abstract

With traditional retailing, customers go to a physical store and purchase items that they then take home. Large quantities are delivered to each store or supermarket; there are not too many delivery destinations. With e-tailing, customers want the goods quickly and to have them shipped to their homes. Deliveries of small quantities need to go to a large number of destinations. Also, items must be available for immediate delivery. Therefore, maintaining an inventory of items becomes critical. Maintaining inventory and shipping products costs money and takes time, which may negate some of the advantages of e-tailing. Let’s see how Amazon.com, the “king” of e-tailing, handles the situation.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

E-Commerce Strategy and Implementation

Frontmatter

13. EC Strategy, Globalization, and SMEs

Abstract

Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

14. Implementing EC Systems: From Justification to Successful Performance

Abstract

Telstra Corp. is Australia’s major telecommunication company, which provides fixed line and mobile communications as well as digital TV and Internet access services. The company operates in a competitive market (e.g., against Vodafone and Optus Corp.). Telstra has expanded its services to several countries in Asia and Europe.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

15. E-Commerce: Regulatory, Ethical, and Social Environments

Abstract

In 2006, Disney’s funding arm, Steamboat Ventures, invested $10 million in one of the largest Chinese video- and file-sharing site called 56.com ( 56.com ). The site is very popular in China, Taiwan, Singapore, and Hong Kong.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

16. Launching a Successful Online Business and EC Projects

Abstract

There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Backmatter

Titel: Electronic Commerce
verfasst von: Efraim Turban
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Copyright-Jahr: 2015
Verlag: Springer International Publishing
Electronic ISBN: 978-3-319-10091-3
Print ISBN: 978-3-319-10090-6
DOI: https://doi.org/10.1007/978-3-319-10091-3