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Marketing Review St. Gallen
Published in: Marketing Review St. Gallen 6/2013

01-12-2013 | Schwerpunkt

Bedürfnisorientierte Gestaltung von Kontaktpunkten

Author: Marcel Mazur

Published in: Marketing Review St. Gallen | Issue 6/2013

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Unternehmen scheitern bei der Gestaltung ihrer Kontaktpunkte oft bereits an simplen Dingen wie der bedürfnisorientierten Bezeichnung und Anordnung von Produktinformationen. Der Beitrag zeigt am Beispiel eines Fahrzeugkonfigurators empirisch auf, wie Unternehmen Produktinformationen an ihren Kontaktpunkten bezeichnen und anordnen sollten, um sozio-ökonomische Parameter zu optimieren. …
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Metadata
Title
Bedürfnisorientierte Gestaltung von Kontaktpunkten
Author
Marcel Mazur
Publication date
01-12-2013
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 6/2013
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1365/s11621-013-0298-7

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