2011 | OriginalPaper | Chapter
Challenges and Opportunities of Hotel Online Booking in China
Author : Wei Ding
Published in: Design, User Experience, and Usability. Theory, Methods, Tools and Practice
Publisher: Springer Berlin Heidelberg
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This paper provides insights into Chinese consumers’ behavior, attitude, and preference for travel planning and research, hotel selection and on-property spending patterns. Challenges and opportunities are discussed and practical recommendations are made for global hotel companies to create and execute their multi-channel eCommerce strategy by focusing on culturally savvy website localization and wise online marketing.