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2024 | OriginalPaper | Chapter

14. Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market

Authors : Evelin Machado, Sandra Miranda, Vania Baldi

Published in: Marketing and Smart Technologies

Publisher: Springer Nature Singapore

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Abstract

The objective of the article is to investigate what are the most appropriate communicational strategies for social media in the context of personal brand management, which digital platforms are dominant and how they can be used in the “post-pandemic” job market of COVID-19. To this end, data collection was conducted with professionals specializing in personal branding, the process responsible for personal brand management, in the scenario of Portugal and Brazil. The research seeks to contribute to fill scientific gaps concerning the personal branding theme and provide the labor market with an updated vision aligned with the best practices used by market specialists, from the countries under analysis, in addition to the use by society in general.

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previous chapter Impact of Personal and Contextual Factors on Food Decision-Making
next chapter The Role of Online and Offline Consumer Experience on Word of Mouth, Satisfaction and Brand Love
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Metadata
Title
Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market
Authors
Evelin Machado
Sandra Miranda
Vania Baldi
Copyright Year
2024
Publisher
Springer Nature Singapore
Book
Marketing and Smart Technologies

Print ISBN: 978-981-9903-32-0

Electronic ISBN: 978-981-9903-33-7

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-981-99-0333-7_14

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