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An integrated framework for investigating the challenges and opportunities of demographic change Read chapter Read first chapter

2011 | OriginalPaper | Chapter

How Swisscom copes with the challenges of demographic change

Author : Dr. Guenter Pfeiffer

Published in: From Grey to Silver

Publisher: Springer Berlin Heidelberg

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An ageing society simply results in an ageing customer base. Swisscom is the leading provider of telecommunications services in Switzerland, covering all market segments and age groups. Therefore, our approach to age management is primarily a market-driven and human-centric one.

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Metadata
Title
How Swisscom copes with the challenges of demographic change
Author
Dr. Guenter Pfeiffer
Copyright Year
2011
Publisher
Springer Berlin Heidelberg
Book
From Grey to Silver

Print ISBN: 978-3-642-15593-2

Electronic ISBN: 978-3-642-15594-9

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-3-642-15594-9_16

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