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2015 | OriginalPaper | Chapter

6. Mobile Commerce and Ubiquitous Computing

Authors : Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Published in: Electronic Commerce

Publisher: Springer International Publishing

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Abstract

The car rental industry is very competitive, and Hertz Corporation ( hertz.com ), the world’s largest car rental company, competes against hundreds of companies in approximately 10,400 locations in 150 countries. The strong competition negatively impacted profits. For Hertz Global Holdings, Inc. business profile and statistics, see hoovers.com/company-information/cs/company-profile.Hertz_Global_Holdings_Inc.7b9c49d62787624c.html . Hertz needs to constantly maintaining a mobile presence. Customers can easily connect with the company through its mobile site. The Hertz mobile app is available for iPhone, iPad, Android, and Windows phone.

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previous chapter Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

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Bluetooth

A set of wireless technology standards for exchanging data between devices over a short range.

Context-aware computing

A technology that is capable in predicting people’s needs and providing fulfillment options (sometimes even before a request by the end user is made).

Enterprise mobility

The people and technology (e.g., devices and networks) that enable mobile computing applications within the enterprise.

Geographical information system (GIS)

A computer-based system whose function is to capture, store, analyze, and display geographically-related data.

Geolocation

The ability to find the location of a user who is connected to the Web via a mobile device.

Global positioning system (GPS)

“A U.S.-owned utility that provides users with positioning, navigation, and timing (PNT) services. This system consists of three segments: the space segment, the control segment, and the user segment.” (Per GPS.gov; last modified February 2014)

Google Glass

A wearable Android-powered mobile device controlled by voice and built like a pair of glasses.

Interactive voice response (IVR)

A voice support application system that enables users to interact by telephone (of any kind) with a computerized system to request and receive information.

Internet of Things (IoT)

A situation where many objects (people, animals, items) with embedded microprocessors are connected mostly wirelessely to the Internet.

Location-based m-commerce (l-commerce)

The use of location finding systems such as GPS-enabled devices or similar technologies (e.g., triangulation of radio- or cell-based stations) to find where a customer or an object is located and provide relevant services, such as an advertisement or vehicle route optimization.

Location-based service (LBS)

A mobile device−based computerized service, which utilizes information about the geographical position of a user’s mobile device (e.g., mobile phone tracking) for delivering a service (e.g., advertisers can target ads to specific location), to the user.

Mobile app

A software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

Mobile banking (m-banking)

A term used to describe the conducting of banking activities via a mobile device (mostly by texting, or via mobile website).

Mobile commerce (m-commerce; m-business)

Conducting e-commerce by using mobile devices and wireless networks.

Mobile enterprise

Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and relevant supply chains, within the enterprise and with its business partners.

Mobile entertainment

Any entertainment delivered on mobile devices over wireless networks or that interacts with mobile service providers.

Mobile portal

A gateway to the Internet from mobile devices.

Mobile worker

Any employee who is away from his or her primary work space at least 10 hours a week (or 25% of the time).

Multimedia messaging service (MMS)

The new type of wireless messaging, delivering rich media content, such as video, images, and audio to mobile devices. MMS is an extension of SMS (no extra charge with an SMS “bundle”). It allows for longer messages than with SMS.

Personal area network (PAN)

A network that provides very short-range device-to-device wireless connections (a distance up to 60 feet).

Personal digital assistant (PDA)

A stand-alone handheld computer that provides access to a user’s address book and calendar and supports calculations and some desktop applications, such as word processing and spreadsheets. New versions of the PDA also provide multimedia support for audio and video.

Pervasive computing

Computing capabilities that are embedded in the environment but typically are not mobile.

Radio frequency identification (RFID)

A short-range radio frequency communication technology for wirelessly identifying and tracking tags attached to objects.

Real-time location systems (RTLS)

Systems used to track and identify the location of objects in real time.

Sensor network

A group of sensors distributed throughout a particular space (e.g., a manufacturing plant or an orange grove) that monitors and records environmental conditions and analyze the collected data.

Short message service (SMS)

A service that supports the transmittal of short text messages (up to 140 to 160 characters) between wireless devices.

Smartphone

A mobile phone with Internet access and PC-like functionality.

Smart grid

An electricity network managed by utilizing digital technology.

Social location-based marketing

Marketing that occurs when users share their location with vendors (opt−in) in real time, usually within social media environments.

Ubiquitous computing (ubicom)

Computing capabilities embedded into a relevant system, usually not visible, which may be mobile or stationary.

Voice portal

A website with an audio interface that can be accessed through a telephone call.

Wi-Fi

The common name used to describe a wireless networking technology known as IEEE 802.11 (e.g., 802.11g).

WiMAX

Worldwide Interoperability for Microwave Access is a wireless communications standard that provides relatively fast (e.g., 75 Mbps to several GHz) broadband access over a medium-sized area of up to 31 miles (50 kilometers).

Wireless Application Protocol (WAP)

The technology protocol that enables Internet browsing using mobile devices.

Wireless local area network (WLAN)

A telecommunications network that acts wirelessly, similar to a wired LAN.

Wireless mobile computing (mobile computing)

A computing solution where computing is done using mobile devices at any place connected to a wireless network.

Wireless wide area network (WWAN)

A telecommunications network that offers the broadest wireless coverage. WWANs rely on the same network technologies as cell phones.

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Title: Mobile Commerce and Ubiquitous Computing
Authors: Efraim Turban
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Publisher: Springer International Publishing
Book: Electronic Commerce
Print ISBN: 978-3-319-10090-6

Electronic ISBN: 978-3-319-10091-3

Copyright Year: 2015
DOI: https://doi.org/10.1007/978-3-319-10091-3_6

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