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10-04-2024

Modeling misinformation spread for policy evaluation: a parsimonious framework

Authors: Yiting Deng, Richard Staelin

Published in: Marketing Letters

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Abstract

We develop a parsimonious framework for evaluating the efficacy of different approaches for limiting the spread of misinformation. We use this framework and simulation studies to determine the evolution of truthful and fake messages on social media platforms and then investigate the following policy interventions: (1) our suggested approach of having the platform require senders of messages to also state their perceived (possibly incorrect) veracity of the message, (2) provide some accuracy nudge to increase the number of potential readers who can accurately identify fake messages, (3) have the platform flag fake messages, and (4) have the platform demote or down-rank fake messages. We find that when a significant number of senders are able to correctly identify the veracity of the message, the market can self-regulate under our suggested approach. If this is not the case, we find that augmenting our approach with any of the other approaches is effective in reducing the spread of misinformation.

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Appendix
Available only for authorised users
Footnotes
1
Note, person type is message specific, i.e., a person can be sophisticated for one message but naive for another.
 
2
Our main results on the reading and posting dynamics of fake messages remain valid even without specifying a particular relationship between \({P}_{T}^{N}\) and \({P}_{F}^{N}\).
 
3
Plots on the extensions for these three interventions are in the Online Appendix.
 
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Metadata
Title
Modeling misinformation spread for policy evaluation: a parsimonious framework
Authors
Yiting Deng
Richard Staelin
Publication date
10-04-2024
Publisher
Springer US
Published in
Marketing Letters
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-024-09724-8