39. Technology Watch Applied to Tourism Marketing, Commercialization and Sales

The relationship between tourism and technological trends has generated greater possibilities for the actors in its value chain, including an increase in the flow of tourists and the possibility of a more enriching experience. Thus, the use of new technologies has become indispensable for the development of tourism activity. Tourism generates a gamified and intensive management of information, a situation that opens the way for the development and use of ICT for its benefit, supporting the reorganization of resources, efficiency and security in processes and facilitating data analysis and decision-making. With the above, the aim is to identify technological trends applied to marketing, sales and commercialization, through the proposal and application of a technology watch model and the creation of bibliometric maps in VOSviewer using concurrence analysis, in order to visualize the relationships between technological trends and the aforementioned links in the tourism value chain. In this way, it became evident that the most relevant application is found in the sales and marketing links; through the promotion of destinations on social networks, the sale of airline tickets, museum tickets and online accommodation bookings. Using technologies such as: augmented reality, virtual reality, geolocation and big data in the marketing link and artificial intelligence, IoT, big data and virtual reality for the sales link.