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01-04-2013 | Research Article

The Industry-focused International Strategy

Prevalence and Profile

Author: Prof. Briance Mascarenhas

Published in: Management International Review | Issue 2/2013

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Abstract

Many firms facing low-cost international competition can reposition into niches. This study examines one such niche: industry-focused international firms, defined as companies that produce, sell, and expand internationally within one industry. Analysis of the global pharmaceutical industry finds a group comprising of about 20 % of the firms that pursue this strategy. This strategy is distributed internationally, but not uniformly.
It is relatively more prevalent among firms based in emerging countries compared to industrialized nations. These firms invest in R&D in order to create deep specialized expertise that they exploit internationally.

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Title: The Industry-focused International Strategy
Prevalence and Profile
Author: Prof. Briance Mascarenhas
Publication date: 01-04-2013
Publisher: Springer-Verlag
Published in: Management International Review / Issue 2/2013
Print ISSN: 0938-8249
Electronic ISSN: 1861-8901
DOI: https://doi.org/10.1007/s11575-012-0151-2

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