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Published in:
2024 | OriginalPaper | Chapter
47. Virtual Reality in E-commerce: Brief Review of Current State
Authors : Oscar R. Toasa, Yadira Semblantes, David Martínez, Paúl Baldeón, Renato M. Toasa
Published in: Marketing and Smart Technologies
Publisher: Springer Nature Singapore
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Abstract
Social media and existing platforms on the Internet are resources that have improved the level of exposure of brands, products, and services; small and large companies have used these resources to the point of becoming monotonous over the years at the time of entering the digital market. This inconvenience, added to the excessive number of social profiles, the mismanagement of these platforms and the great technological advancement forces different companies to use new alternatives to innovate the process of buying and selling products or services. Virtual reality (VR) has become the tool to be used to grant a unique experience at the moment of interaction between consumers and suppliers. In this sense, this work proposes a review of the current state of the inclusion of VR in e-commerce, it has been identified that virtual reality is a resource that allows a close approximation to reality in which users have the possibility of having a unique experience with a product or service in a fast, modern, and safe way.