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Reinartz, W.J. (2006). Understanding Customer Loyalty Programs. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_23
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DOI: https://doi.org/10.1007/3-540-28433-8_23
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