Abstract
In this study, we examine from an institutional perspective the legitimacy rationale behind the choice of subsidiary ownership structure among multinational corporations (MNCs). We suggest that, when under a strong pressure to conform at the host country and local industry levels of their institutional environment, MNCs are likely to take a lower ownership stake in exchange for external legitimacy in the host country or local industry that their foreign subsidiaries are entering. We also suggest that MNCs are likely to take a higher ownership stake in response to strong internal pressure to sustain their internal legitimacy at the corporate level of their institutional environment. We also propose that MNCs are more likely to exchange ownership for legitimacy in local industries than in host countries, and in local markets with a high level of political instability than in those with a low level of political instability. These propositions are generally supported by our analysis of 4451 subsidiaries established by 898 Japanese MNCs that operated in 39 countries across 52 industries (two-digit SIC) between 1988 and 1999.
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Notes
Such resources include local distributorships, legal protection and support from regulatory authorities, reputational benefits in dealing with other firms, and access to workforce and infrastructure.
For example, Cargill Inc., which is a private agricultural company, faced legitimacy problems when entering the Indian market (Kostova and Zaheer, 1999). Cargill encountered substantial resistance from local farmers, producers, politicians, and environmentalists because its establishment was perceived to have destroyed the traditional way of life and threatened the country's economic freedom.
For example, General Motors formed an equity partnership with the Shanghai Automotive Industry Corporation, which helped it to gain legitimacy by building goodwill with government officials, thus gaining it the right to carry out its activities relatively freely in the market (Ahlstrom and Bruton, 2001). This suggests that the decisions of firms about ownership structure can be led by the social acceptance that potential partner firms can provide, and that the sharing of ownership with indigenous firms is an essential means of gaining legitimacy (Pfeffer and Salancik, 1978).
The notion that the number of foreign subsidiaries with a certain level of local ownership is a proxy for the legitimacy of foreign subsidiaries is akin to the notion of population ecologists that the density of firms is a proxy for legitimacy and competition (Carroll and Hannan, 1989; Hannan and Freeman, 1989).
Godfrey and Hill (1995) argued that such a theory-testing strategy is acceptable when the theory contains unobservable constructs.
Country-level legitimating actors include the government, local activist groups, customer and supplier groups, labour unions, and national trade associations. Local industry-level legitimating actors include industry incumbents, suppliers, and customer groups.
The host country-level counts of other firms excluded the local industry-level counts of other firms, and therefore the counts of other firms in the same host country and local industry represent mutually exclusive reference groups.
We thank the departmental editor for this advice.
More detailed information on the ICRG rating system can be found on the International Country Risk Guide Website at www.icrgonline.com.
We built on Kogut and Singh's (1988) formula to measure national cultural distance in a number of dimensions: power distance, uncertainty avoidance, masculinity–femininity, individualism–collectivism, and long-term–short-term orientation scores (see Hofstede, 1980, 1991). We employed these cultural dimensions because there is extensive evidence of the validity and reliability of the national cultural scores that are used (Shane, 1994; Kogut and Singh, 1988; Morosini et al., 1998). The formula for national cultural distance is
where CD refers to the national cultural distance of the jth country from Japan, I ij is the index for the ith cultural dimension and the jth country, and p denotes Japan.
The signs of the coefficients and the significance levels of the interaction terms in Model 6 were maintained in the models in which just one interaction term was entered individually. We are therefore confident that our results and observations on the interaction terms are not artifacts of multicollinearity.
The differences in the coefficients were tested using a t-test, where t is calculated by
with (N−4) degrees of freedom, the b's represent the coefficients for comparison, and the s's represent their standard errors.
We also included R&D intensity, which was measured by R&D expenditure divided by total sales of the parent firm, to control for its possible upward effect on the level of subsidiary ownership. However, this control variable is not significant in any of the models.
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Acknowledgements
This paper is based on a chapter of the first author's dissertation, which was awarded the Barry M. Richman Best Dissertation Award and the Best Paper Award at the Academy of Management conference in 2003. The authors would like to thank Professor Anand Swaminathan and three anonymous reviewers for their constructive comments. We also thank the participants of the Academy of Management meeting for their valuable feedback on our study. A special thank goes to Professor W. Richard Scott for his continuous support and encouragement. This paper was supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region (Project No. HKU 7468/06H).
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Accepted by Anand Swaminathan, Departmental Editor, 19 September 2006. This paper has been with the authors for two revisions.
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Chan, C., Makino, S. Legitimacy and multi-level institutional environments: implications for foreign subsidiary ownership structure. J Int Bus Stud 38, 621–638 (2007). https://doi.org/10.1057/palgrave.jibs.8400283
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DOI: https://doi.org/10.1057/palgrave.jibs.8400283