The Digital Transformation Playbook: Rethink Your Business for the Digital Age

David Rogers

Published by Columbia University Press 2016

The Digital Transformation Playbook

Rethink Your Business for the Digital Age

David Rogers

In the series Columbia Business School Publishing

https://doi.org/10.7312/roge17544

Overview
Contents

About this book

Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules—and provides practical, hands-on tools—that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

A practical action plan for businesses seeking to adapt and grow in today’s digital market.

Author / Editor information

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

Reviews

With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

This well-written work presents applications and techniques that would serve well company managers and students of business.

Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement:
Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible.

Bernd Schmitt, author of The Changing Face of the Asian Consumer:
Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future.

Russell Dubner, president and CEO, Edelman U.S.:
Rogers expertly captures the moment we're in—the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make if they want to stay relevant.

Rita McGrath, author of The End of Competitive Advantage:
Every so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff!

Sree Sreenivasan, Chief Digital Office, The Metropolitan Museum of Art:
Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started!

Neil Blumenthal, cofounder and co-CEO, Warby Parker:
In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it.

Bob Garfield, cohost of NPR's On the Media:
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
Preface Requires Authentication Unlicensed Licensed Download PDF	ix
1. The Five Domains of Digital Transformation Customers, Competition, Data, Innovation, Value Requires Authentication Unlicensed Licensed Download PDF	1
2. Harness Customer Networks Requires Authentication Unlicensed Licensed Download PDF	19
3. Build Platforms, Not Just Products Requires Authentication Unlicensed Licensed Download PDF	50
4. Turn Data Into Assets Requires Authentication Unlicensed Licensed Download PDF	89
5. Innovate by Rapid Experimentation Requires Authentication Unlicensed Licensed Download PDF	123
6. Adapt Your Value Proposition Requires Authentication Unlicensed Licensed Download PDF	165
7. Mastering Disruptive Business Models Requires Authentication Unlicensed Licensed Download PDF	194
Conclusion Requires Authentication Unlicensed Licensed Download PDF	239
Self-Assessment: Are You Ready for Digital Transformation? Requires Authentication Unlicensed Licensed Download PDF	243
More Tools for Strategic Planning Requires Authentication Unlicensed Licensed Download PDF	247
Notes Requires Authentication Unlicensed Licensed Download PDF	249
Index Requires Authentication Unlicensed Licensed Download PDF	261
About the Author Requires Authentication Unlicensed Licensed Download PDF	277

Language: English
Publisher: Columbia University Press
Audience: Professional and scholarly;
Pages
- Main content: 296
Illustrations
- Other: 26 b&w figures

eBook

Published: April 5, 2016
ISBN: 9780231541657