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Erschienen in:
Introduction: Stories About Users Kapitel lesen Erstes Kapitel lesen

2013 | OriginalPaper | Buchkapitel

5: Do You Know Karina?

verfasst von : Lene Nielsen

Erschienen in: Personas - User Focused Design

Verlag: Springer London

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Abstract

When I began working with personas and read the first descriptions, I was surprised at the way the writers described other people. It was obvious that not much thought had gone into how the reader would perceive the person or what understanding the reader should get of the person. In some descriptions I had, as reader, the feeling that more effort had gone into the fact that the IT system was to be used by a person but none into who the user was as a person. At the same time, the user’s motivation for using the IT system was not very probable but something that the writer made up because there needed to be a reason. Harry is such an example:

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Vorheriges Kapitel 4: The Final Number
Nächstes Kapitel 6: Exposition to Action
Fußnoten
1
The framework to create engaging personas that is described here originates from two sources: theoretical/analytic and creative/concrete sources. What can engage a reader focuses on reception of texts and on how the reader can engage in the character. How to engage a reader has it underlying basis in the creative process with creating a character and what a character description should contain in order to engage the reader.
 
2
You can read more about characters and character creation at Horton (1999) and Nünning (2001). Horton writes that by being concrete and by knowing place and time you as the author will know the character better. Nünning describes how the rounded character views the world from different perspectives that characterises the character and influences the character’s actions.
 
3
The mentor of Danish film scriptwriting, Mogens Rukov, describes it as 1+1+1. The first 1+1 covers two character traits in opposition and the last +1 describes a peculiarity, for example, James Bond wanting his martini shaken not stirred.
 
4
Understanding how personas are described influences the data collected at step 1. To create an engaging persona description, you need access to data that makes it possible to create identification and engagement. Observations of workflows or segmentations of users in experienced and non-experienced users do not provide the author with the necessary information to write an engaging persona.
 
5
Meaning is constructed in two different ways as logical-scientific or as narratives. Descriptions in lists draw upon the logical-scientific way of meaning making, which is difficult to use in narratives such as scenarios. Read more about meaning making at Bruner (1990).
 
Literatur
Bartlett, F. C. (1932). Remembering: An experimental and social study. Cambridge, MA: Cambridge University Press.
Bruner, J. (1990). Acts of meaning. London: Harvard University Press.
Carroll, J. M. (2000). Making use – Scenario-based design of human-computer interactions. Cambridge, MA: MIT Press.
Cooper, A., & Reimann, R. m.fl. (2007). About Face 3.0: The essentials of interaction design. New York: Wiley.
Egri, L. (1960). The art of dramatic writing. New York: Simon & Schuster.
Grudin, J., & Pruitt, J. (2002). Personas, participatory design and product development: An infrastructure for engagement. Malmø: PDA.
Hinton, P. R. (2000). Stereotypes, cognition and culture. East Sussex: Psychology Press.
Horton, A. (1999). Writing the character-centered screenplay. Los Angeles: University of California Press.
Jordan, P. W. (2000). Designing pleasurable products. London: Taylor & Francis.CrossRef
Jung, C. G. (1971). Psychological types. Princeton, NJ: Princeton University Press.
Long, F. (2009). Real or Imaginary - The effect of using personas in product design. IES Conference, Dublin, Irish Ergonomics Review.
Mikkelson, N. & Lee, W. O. (2000). Incorporating user archetypes into scenario-based design. UPA 2000, Usability Professionals Association.
Nielsen, L. (2005). Then the picture comes in your mind of what you have seen on TV – A study of personas descriptions and use. In The 5th Danish human-computer interaction research symposium. København: CBS, Department of Informatics.
Nielsen, L. (2008). Different cultures’ perception of personas descriptions. Lund, NordiCHI, Department of Informatics, CBS, working-paper.
Nünning, A. (2001). On the perspective structure of narrative texts: Steps toward a constructivist narratology. In W. C. Van Peer, & Seymour Chatman, red. New perspectives on narrative perspective (pp. 207–223). Albany: State University of New York Press.
Pruitt, J., & Adlin, T. (2006). The persona lifecycle: Keeping people in mind throughout product design. San Francisco: Morgan Kaufmann.
Smith, M. (1995). Engaging characters: Fiction, emotion, and the cinema. Oxford: Clarendon.
Turner, P., & Turner, S. (2011). Is stereotyping inevitable when designing with personas. Design Studies, 32, 30–44.CrossRef
Metadaten
Titel
5: Do You Know Karina?
verfasst von
Lene Nielsen
Copyright-Jahr
2013
Verlag
Springer London
Buch
Personas - User Focused Design

Print ISBN: 978-1-4471-4083-2

Electronic ISBN: 978-1-4471-4084-9

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-1-4471-4084-9_6

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