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Erschienen in:

2017 | OriginalPaper | Buchkapitel

A Biclustering-Based Lead User Identification Methodology Applied to Xiaomi

verfasst von : Yunwen Miao, Hui Zhang

Erschienen in: Proceedings of the Fourth International Forum on Decision Sciences

Verlag: Springer Singapore

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Abstract

Lead users are of great significance in today’s customer-centric product design environment, who are viewed as pioneers of customer needs. In order to identify the potential lead users in mass consumer products like phones, automobiles, a biclustering-based identification methodology taking advantage of BCBimax algorithm is proposed. Consequently, this method is implemented into a smart phone maker in China, Xiaomi, which has set good examples in occupying large market share by employing lead users in its design procedure.

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Vorheriges Kapitel The Empirical Study on the Evaluation and Improvement of Wheat Cost and Benefit Efficiency in Different Regions in China

Nächstes Kapitel Discrete Tunnel-Filled Function Method for Discrete Global Optimization Problems

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Titel: A Biclustering-Based Lead User Identification Methodology Applied to Xiaomi
verfasst von: Yunwen Miao
Hui Zhang
Verlag: Springer Singapore
Buch: Proceedings of the Fourth International Forum on Decision Sciences
Print ISBN: 978-981-10-2919-6

Electronic ISBN: 978-981-10-2920-2

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-981-10-2920-2_80