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Erschienen in:
2015 | OriginalPaper | Buchkapitel
A Comparison of Prenotification Techniques in a Mail Survey of the Elderly
verfasst von : George B. Glisan, Jon M. Hawes
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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What type of prenotification technique is most effective in encouraging elderly consumers to respond to a mail survey? This article examines the relative effectiveness of a simple prenotification communication and one involving a “foot-in-the-door” manipulation. The response rates did not differ by a statistically significant margin for these two types of prenotification. Consequently, cost and ethical considerations suggest that the simple prenotification technique may be the preferred approach in researching the elderly.