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What futures can be envisioned for audiences and users of emerging media technologies, and how can audience analysis respond to the challenges of the future, in exploration of uncertainties yet to unfold? This chapter introduces CEDAR—Consortium on Emerging Directions in Audience Research—a team of audience researchers from 14 countries across Europe, funded (2015–2018) by the Arts and Humanities Research Council, UK, which came together to conduct a foresight analysis exercise on developing current trends and future scenarios for audiences and audience research in the year 2030. The chapter positions this work in the context of longer and shorter histories of interest in audiences and locates the network’s critical, agenda, trans-media framework in the context of the rise of datafication and technological intrusions in the context of emerging technologies and the internet of things.
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- A New Crossroads for Audiences and Audience Research: Frameworks for a Foresight Exercise
- Chapter 1