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2017 | Supplement | Buchkapitel

11. ‘A New Kind of Trade’: Advertising Feminism in Spare Rib

verfasst von : Victoria Bazin

Erschienen in: Re-reading Spare Rib

Verlag: Springer International Publishing

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Abstract

A central aim of Spare Rib was to offer an alternative to the commodified forms of femininity found in longer-established mass market women’s magazines. Part of this involved a business model that sought to free the magazine from a reliance on advertising. In this chapter, Victoria Bazin explores the adverts that did make it into the magazine and examines feminism’s paradoxical relation to consumer culture.

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Vorheriges Kapitel An Exploration of Spare Rib’s Treatment of Violence Between Women in Same-Sex Relationships

Nächstes Kapitel On the Road: Spare Rib, Liberation and Women’s Writing

Advertisement (1972a). London: Spare Rib.

Advertisement (1972b). London: Spare Rib.

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Advertisement (1973a, March). Spare Rib, p. 34.

Advertisement (1973b, July). Spare Rib, p. 21.

Advertisement (1974, June). Spare Rib, p. 24.

Advertisement (1975a, November). Spare Rib.

Advertisement (1975b, April). Spare Rib, p. 2.

Advertisement (1975c, July). Spare Rib, p. 3.

Beetham, M. (1996). A magazine of her own: Domesticity and desire in the women’s magazine, 1800–1914. London: Routledge.CrossRef

Blucker, C. (1974, January). Sellout. Spare Rib, p. 20.

Boycott, R., & Rowe, M. (1972, July). Editorial. Spare Rib, p. 4.

Cronin, A. M. (2000). Advertising and consumer citizenship. London and New York: Routledge.

Duarte, A. (2010, May 4). Palaver. Retrieved 27, 2016, from http://afonsoduarte.tumblr.com/post/538575214/interview-with-marsha-rowe.

Forster, L. (2015). Magazine movements: Women’s culture, feminisms and media form. New York and London: Bloomsbury Academic.

Forster, L. (2016). Spreading the word: Feminist print culture and the women’s liberation movement. Women’s History Review, 1–20.

Fox, S. (1990). The mirror makers. London: Heinemann.

Garvey, E. G. (1996). The adman in the parlour: Magazines and the gendering of consumer culture, 1880–1910s. Oxford: Oxford University Press.CrossRef

Ghura, A. (1973, April). Letters. Spare Rib, p. 6.

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Harmony. (1973). London: Spare Rib.

Hollows, J. (2012). Spare Rib, second wave feminism and the politics of consumption. Feminist Media Studies, 13(2), 268–287.CrossRef

Howard, M. (1973, January). Letter. Spare Rib, p. 4.

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Mussell, J. (2015). Repetition: Or, “In Our Last”. Victorian Periodicals Review, 48(3), 343–358.

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Ohmann, R. (1996). Selling culture: Magazines, markets, and class at the turn of the century. London and New York: Verso.

Peyton, M. (1974, March). Letter. Spare Rib, p. 3.

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Waters, M. (2016). “Yours in Struggle”: Bad feelings and revolutionary politics in Spare Rib. Women: A Cultural Review, 27 (4), 446-465.

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Titel: ‘A New Kind of Trade’: Advertising Feminism in Spare Rib
verfasst von: Victoria Bazin
Verlag: Springer International Publishing
Buch: Re-reading Spare Rib
Print ISBN: 978-3-319-49309-1

Electronic ISBN: 978-3-319-49310-7

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-49310-7_11