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Erschienen in:
2017 | OriginalPaper | Buchkapitel
A Perceptual Study of Monster Design in the Context of Cool Japan Contents
verfasst von : Riu Yanagida, Masashi Yamada
Erschienen in: Advances in Affective and Pleasurable Design
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Abstract
In the present study, impressions of monster design in the series of Pokémon games were investigated with semantic differential method. In the Pokémon games, a player selects a buddy monster out of three monsters. In the experiment, the buddy monsters and the other monsters in five different versions were used as stimuli. Most of the monsters in first phase monsters in Pokémon metamorphose into second and last phases. The results showed that the monsters in the first phase were cute but powerless and not sharp. Proceeding to the latter phases, the monsters metamorphose into more powerful and sharper but less cute. The results also showed that the buddy monsters were designed as cuter than the other monsters. Moreover, the relationship between colors and impressions of Pokémon were investigated in the present study. The results showed the colors of Pokémon partly correlated to the impressions of potency and cuteness.