In this paper, we present the personalization service in the IP Multimedia Subsystem (IMS) networks. It is the customized service that the service provider serves the optimal content on a suitable user’s situation within the various services. To serve that, the service provider has to develop the various types based on the analysis of user’s profiles and usage patterns that are recorded on the server. We have implemented the IMS infrastructure and simulated the personalization service on that.
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