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2015 | OriginalPaper | Buchkapitel

A Posture HCI Design Pattern for Television Commerce Based on User Experience

verfasst von : Rosendy Jess Galabo, Carlos Soares Neto

Erschienen in: Design, User Experience, and Usability: Design Discourse

Verlag: Springer International Publishing

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Abstract

Television commerce represents a significant opportunity for worldwide market due to the digital TV transition in several countries. In order to provide a design guidance for these applications, we developed a T-commerce Posture HCI Design Pattern based on user experience research. Three focus groups are composed of twenty-five participants and an experiment with eight volunteers were performed. The results are described as a design pattern template composed of four types of t-commerce applications. Each type presents a recurrent problem, a proven solution and a context. The developed design pattern helps designers to decide the t-commerce main interactions focusing on better user experience.

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Fußnoten
1
The integration of advertising material with a TV show.
 
2
TV commercial that looks like a television program, including testimonials, which main goal is selling products or services. A telephone number for teleshopping is commonly displayed.
 
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Metadaten
Titel
A Posture HCI Design Pattern for Television Commerce Based on User Experience
verfasst von
Rosendy Jess Galabo
Carlos Soares Neto
Copyright-Jahr
2015
Verlag
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-319-20886-2_19

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