Skip to main content

2017 | OriginalPaper | Buchkapitel

A Proposal of the Emotion Hierarchy Diagram for Designing the Service Processes

verfasst von : Nanami Shimazaki, Yasuharu Nishi, Michiko Tsubaki

Erschienen in: Serviceology for Smart Service System

Verlag: Springer Japan

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This paper proposes a method to design emotion-based service processes by decomposing highly abstract emotions into detailed emotions. First, we propose an Emotion Hierarchy Diagram (EHD) to decompose abstract emotions into detailed emotions and organize them for identifying and designing specific service processes. The identification steps for creating EHDs are listed. Further, we propose how to use the EHD for deriving service elements. Further, this study verifies whether the proposed EHD can derive service elements for high-quality emotions. We examine where individual differences appear in the EHD, and we find that these differences appear in the axes. Additionally, using statistical tests, we verify whether the service elements for high quality were listed when the EHDs are drawn in both cases, i.e., when the axes were fixed and when they were not.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Reichheld, F., 2003, The Ultimate Question Driving Good Profits and True Growth, Harvard Business School Press. Reichheld, F., 2003, The Ultimate Question Driving Good Profits and True Growth, Harvard Business School Press.
2.
Zurück zum Zitat Chase, R.B., 2008, Psychology of Experience: The Missing Link in Service Science, Service Science, Management and Engineering for the 21st Century,pp. 35–40. Chase, R.B., 2008, Psychology of Experience: The Missing Link in Service Science, Service Science, Management and Engineering for the 21st Century,pp. 35–40.
3.
Zurück zum Zitat Heskett, J.L., Sasser, W.E. and Schlesinger, A.L., 1997, The Service Profit Chain, The Free Press Heskett, J.L., Sasser, W.E. and Schlesinger, A.L., 1997, The Service Profit Chain, The Free Press
4.
Zurück zum Zitat Zeithaml, V.A. and Bitner, M.J., 2000, Services Marketing: Integrating Customer Focus across the Firm, McGraw-Hill. Zeithaml, V.A. and Bitner, M.J., 2000, Services Marketing: Integrating Customer Focus across the Firm, McGraw-Hill.
5.
Zurück zum Zitat Parasuraman, A., Zeithaml, O. and Berry, L., 1998SERVQUAL:A Multiple-Item Scale for Measuring Consumer Perception of Service Quality, Journal of Retailing, Vol. 64(1), pp. 12–40. Parasuraman, A., Zeithaml, O. and Berry, L., 1998SERVQUAL:A Multiple-Item Scale for Measuring Consumer Perception of Service Quality, Journal of Retailing, Vol. 64(1), pp. 12–40.
6.
Zurück zum Zitat Takeyama, M., 2012, Service Design and itsVisualization Techniques, The Hiyoshi Review of the Social Sciences, Vol. 23, pp. 15–35 Takeyama, M., 2012, Service Design and itsVisualization Techniques, The Hiyoshi Review of the Social Sciences, Vol. 23, pp. 15–35
7.
Zurück zum Zitat Robert, P., 1980, The Nature of Emotions, American Scientist, Vol. 89, pp. 344–350. Robert, P., 1980, The Nature of Emotions, American Scientist, Vol. 89, pp. 344–350.
8.
Zurück zum Zitat Higuchi, M., 2000, A Study on the Structure of Shame, Japanese Journal of Social Psychology, Vol. 16(2), pp. 103–113. Higuchi, M., 2000, A Study on the Structure of Shame, Japanese Journal of Social Psychology, Vol. 16(2), pp. 103–113.
9.
Zurück zum Zitat Lovelock, C.H., 1996, Service Marketing, Prentice-Hall. Lovelock, C.H., 1996, Service Marketing, Prentice-Hall.
10.
Zurück zum Zitat Ueda, T. and Hoshino, H., 2010, Probability of Life Value Creative Station, Japan Marketing Journal, Vol. 29(3) pp. 33–44 Ueda, T. and Hoshino, H., 2010, Probability of Life Value Creative Station, Japan Marketing Journal, Vol. 29(3) pp. 33–44
11.
Zurück zum Zitat Ortony, A., Clore, G.L. and Collins, A., 1988, The Cognitive Structure of Emotions, Cambridge University Press. Ortony, A., Clore, G.L. and Collins, A., 1988, The Cognitive Structure of Emotions, Cambridge University Press.
13.
Zurück zum Zitat Satake, H., 2000, Sansedo's Daily Concise Dictionary, Sanseido. Satake, H., 2000, Sansedo's Daily Concise Dictionary, Sanseido.
15.
Zurück zum Zitat Shiozu, K. and Iwasita, S., 2012, A Method for Automatic Tagging for Classification and Retrieval of News Contents, The Association for Natural Language Processing, Vol. 18, pp. 529–530. Shiozu, K. and Iwasita, S., 2012, A Method for Automatic Tagging for Classification and Retrieval of News Contents, The Association for Natural Language Processing, Vol. 18, pp. 529–530.
Metadaten
Titel
A Proposal of the Emotion Hierarchy Diagram for Designing the Service Processes
verfasst von
Nanami Shimazaki
Yasuharu Nishi
Michiko Tsubaki
Copyright-Jahr
2017
Verlag
Springer Japan
DOI
https://doi.org/10.1007/978-4-431-56074-6_4