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Erschienen in:
2020 | OriginalPaper | Buchkapitel
A Research About Personalized Tickets’ Pattern and Color Design Based on Computer-Aided Technology
verfasst von : Miao Liu, Xinye Xu
Erschienen in: Advances in Usability, User Experience, Wearable and Assistive Technology
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Abstract
As a traditional form of visual communication, ticket has become more and more unpopular recently. This paper discusses the causes of tickets’ decline from 3 functions of tickets: publicity, collection and commemoration, and proposes personalized solutions. The semantic difference scale of Kansei is used to verify the hypothesis of personalization and obtain the tourists’ perceptual evaluation. Combined with this above information, the process framework of personalized tickets is proposed, then it will be tested by CorelDRAW software. Despite several shortcomings of the practice results, it is of great practical significance to the personalization of tickets and the personalization of visual packaging. Furthermore, the research method can provide thinking and reference for the personalization of products in the future.