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Trust and reputation are two distinct social constructs of high complexity that have been studied for decades in different areas of knowledge. In order to allow for efficient models of computational trust and reputation, one must first understand the nature and dynamics of each one of these constructs. In this chapter, we focus on the social and cognitive aspects of the trust concept, and overview its fundamental characteristics, such as its determinants, nature, and dynamics. Then, we present two distinct hypothesis one can state for the interplay between trust and reputation: either reputation is an antecedent of trust, or both are considered as two distinct contributions to the ultimate decision making process. If they are seen as isolated components, trust is no longer directly influenced by reputation. Finally, we briefly refer to current existing computational trust models, including those that integrate the management of computational reputation.
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- A Socio-cognitive Perspective of Trust
Ana Paula Rocha
- Springer Netherlands
- Chapter 23
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