Weitere Kapitel dieses Buchs durch Wischen aufrufen
Trust and reputation are two distinct social constructs of high complexity that have been studied for decades in different areas of knowledge. In order to allow for efficient models of computational trust and reputation, one must first understand the nature and dynamics of each one of these constructs. In this chapter, we focus on the social and cognitive aspects of the trust concept, and overview its fundamental characteristics, such as its determinants, nature, and dynamics. Then, we present two distinct hypothesis one can state for the interplay between trust and reputation: either reputation is an antecedent of trust, or both are considered as two distinct contributions to the ultimate decision making process. If they are seen as isolated components, trust is no longer directly influenced by reputation. Finally, we briefly refer to current existing computational trust models, including those that integrate the management of computational reputation.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Bhattacharya, R., T. M. Devinney, and M. M. Pillutla. 1998. A formal model of trust based on outcomes. The Academy of Management Review 23(3): 459–472.
Castelfranchi, C., and R. Falcone. 2010. Trust theory: A socio-cognitive and computational model. Wiley Series in Agent Technology. Chichester: Wiley.
Castelfranchi, C., R. Falcone, and G. Pezzulo. 2003. Trust in information sources as a source for trust: A fuzzy approach. In Proceedings of the second international joint conference on autonomous agents and multiagent systems, AAMAS ’03, 89–96. New York: ACM. doi: http://doi.acm.org/10.1145/860575.860590.
Cohen, P. R., and H. J. Levesque. 1990. Intention is choice with commitment. Artificial Intelligence 42(2–3): 213–261. doi:10.1016/0004-3702(90)90055-5. http://www.sciencedirect.com/science/article/pii/0004370290900555.
Conte, R., and M. Paolucci. 2002. Reputation in artificial societies: Social beliefs for social order. Norwell: Kluwer Academic.
Cvetkovich, G., M. Siegrist, R. Murray, and S. Tragesser. 2002. New information and social trust: Asymmetry and perseverance of attributions about hazard managers. Risk Analysis 22(2): 359–367. CrossRef
Dasgupta, P. 2000. Trust as a commodity. In Trust: Making and breaking cooperative relations, ed. D. Gambetta, 49–72. Department of Sociology, University of Oxford: Oxford.
Dimitrakos, T. 2001. System models, e-risks and e-trust. In Proceedings of the IFIP conference on towards the E-society: E-Commerce, E-Business, E-Government, I3E ’01, 45–58. Deventer: Kluwer.
Elangovan, A. R., and D. L. Shapiro. 1998. Betrayal of trust in organizations. The Academy of Management Review 23(3), 547–566.
Finkel, E. J., C. E. Rusbult, M. Kumashiro, and P. A. Hannon. 2002. Dealing with betrayal in close relationships: Does commitment promote forgiveness? Journal of Personality and Social Psychology 82(6): 956–974. CrossRef
Fitness, J. 2001. Betrayal, rejection, revenge, and forgiveness: An interpersonal script approach. In Interpersonal rejection, ed. M. Leary, 73–103. New York: Oxford University Press.
Foddy, M., M. J. Platow, and T. Yamagishi. 2009. Group-based trust in strangers. Psychological Science 20(4): 419–422. doi:10.1111/j.1467-9280.2009.02312.x. http://pss.sagepub.com/content/20/4/419.abstract.
Hardin, R. 2001. Conceptions and explanations of trust. In Trust in society, vol. 2, ed. K. S. Cook, 3–39. Russell Sage Foundation Series on Trust. New York: Russell Sage Foundation.
Hardin, R. 2002. Trust and trustworthiness. The Russell Sage Foundation Series on trust. New York: Russell Sage Foundation.
Heimer, C. 2001. Solving the problem of trust. In Trust in society, 40–88. Russell Sage Foundation Series on Trust, ed. K. S. Cook. New York: Russell Sage Foundation.
Hermoso, R., H. Billhardt, and S. Ossowski. 2009. Dynamic evolution of role taxonomies through multidimensional clustering in multiagent organizations. In Principles of practice in multi-agent systems. Lecture Notes in Computer Science, ed. J.-J. Yang, M. Yokoo, T. Ito, Z. Jin, P. Scerri, vol. 5925, 587–594. Berlin/Heidelberg: Springer.
Huynh, T. D., N. R. Jennings, and N. R. Shadbolt. 2006. An integrated trust and reputation model for open multi-agent systems. Autonomous Agents and Multi-Agent Systems 13: 119–154. CrossRef
Ireland, R. D., and J. W. Webb. 2007. A multi-theoretic perspective on trust and power in strategic supply chains. Journal of Operations Management 25(2): 482–497. doi:10.1016/j.jom.2006.05.004. Special Issue Evolution of the Field of Operations Management SI/Special Issue Organisation Theory and Supply Chain Management. CrossRef
Jonker, C. M., and J. Treur. 1999. Formal analysis of models for the dynamics of trust based on experiences. In MultiAgent system engineering. Lecture Notes in Computer Science, ed. F. Garijo, M. Boman, vol. 1647, 221–231. Berlin/Heidelberg: Springer.
Jøsang, A., and R. Ismail. 2002. The beta reputation system. In Proceedings of the 15th bled electronic commerce conference, Bled Slovenia, 17–19 June 2002.
Jøsang, A., R. Ismail, and C. Boyd. 2007. A survey of trust and reputation systems for online service provision. Decision Support Systems 43(2): 618–644. doi:10.1016/j.dss.2005.05.019. CrossRef
Jurca, R., and B. Faltings. 2003. An incentive compatible reputation mechanism. In Proceedings of the second international joint conference on autonomous agents and multiagent systems, AAMAS ’03, 1026–1027. New York: ACM.
Kiyonari, T., T. Yamagishi, K. S. Cook, and C. Cheshire. 2006. Does trust beget trustworthiness? trust and trustworthiness in two games and two cultures: A research note. Social Psychology Quarterly 69(3): 270–283. doi:10.1177/019027250606900304.
Levin, D. Z., R. Cross, L. C. Abrams, and E. L. Lesser. Trust and knowledge sharing: A critical combination. In Creating value with knowledge: Insights from the IBM institutue for business value, 36–43, ed. E. Lesser and L. Prusak. Oxford: Oxford University (2004).
Marsh, S. 1994. Formalising trust as a computational concept. Ph.D. thesis, University of Stirling.
Mayer, R. C., J. H. Davis, and F. D. Schoorman. 1995. An integrative model of organizational trust. The Academy of Management Review 20(3): 709–734.
Melaye, D., and Y. Demazeau. 2005. Bayesian dynamic trust model. In Multi-agent systems and applications IV. Lecture Notes in Computer Science, vol. 3690, ed. M. Pechoucek, P. Petta, L. Varga, 480–489. Berlin/Heidelberg: Springer.
Patel, J. 2006. A trust and reputation model for agent-based virtual organisations. Ph.D. thesis, University of Southampton.
Pavlou, P. A., Y. H. Tan, and D. Gefen. 2003. The transitional role of institutional trust in online interorganizational relationships. Hawaii International Conference on System Sciences 7: 215–224. doi: http://doi.ieeecomputersociety.org/10.1109/HICSS.2003.1174574.
Poortinga, W., and N. F. Pidgeon. 2004. Trust, the asymmetry principle, and the role of prior beliefs. Risk Analysis 24(6): 1475–1486. CrossRef
Rehak, M., M. Gregor, and M. Pechoucek. 2006. Multidimensional context representations for situational trust. In Proceedings of the IEEE workshop on distributed intelligent systems: Collective intelligence and its applications, DIS ’06, Washington, DC, USA, 315–320. IEEE Computer Society.
Rotter, J. B. 1967. A new scale for the measurement of interpersonal trust. Journal of Personality 35(4): 651–665. CrossRef
Sabater-Mir, J., and M. Paolucci. 2007. On Representation and aggregation of social evaluations in computational trust and reputation models. International Journal of Approximate Reasoning 46(3), 458–483. CrossRef
Sabater-Mir, J., M. Paolucci, and R. Conte. 2006. Repage: Reputation and image among limited autonomous partners. Journal of Artificial Societies and Social Simulation 9(2): 3. http://jasss.soc.surrey.ac.uk/9/2/3.html.
Sako, M. 2002. Does trust improve business performance? http://hdl.handle.net/1721.1/1462.
Schoorman, F. D., R. C. Mayer, and J. H. Davis. 2007. An integrative model of organizational trust: Past, present, and future. Academy of Management Review 32(2): 344–354. CrossRef
Slovic, P. 1993. Perceived risk, trust, and democracy. Risk Analysis 13(6): 675–682. CrossRef
Straker, D. 2008. Changing minds: In detail. Crowthorne: Syque.
Tavakolifard, M. 2009. Situation-aware trust management. In Proceedings of the 2009 ACM conference on recommender systems, RecSys 2009, 413–416. New York: ACM.
Urbano, J., H. Lopes Cardoso, and E. Oliveira. 2010. Making electronic contracting operational and trustworthy. In 12th Ibero-American conference on artificial intelligence, IBERAMIA-2010, 264–273. Bahia Blanca: Springer.
Urbano, J., A. P. Rocha, and E. Oliveira. 2009. Computing confidence values: Does trust dynamics matter? In Proceedings of the 14th Portuguese conference on artificial intelligence: Progress in artificial intelligence, EPIA ’09, 520–531. Berlin/Heidelberg: Springer.
Urbano, J., A. Rocha, and E. Oliveira. 2010. Trustworthiness tendency incremental extraction using information gain. In IEEE/WIC/ACM international conference on web intelligence and intelligent agent technology (WI-IAT), 2010, vol. 2, 411–414. doi:10.1109/WI-IAT.2010.151.
Urbano, J., A. P. Rocha, and E. Oliveira. 2011. A dynamic agents’ behavior model for computational trust. In Proceedings of the 15th Portugese conference on progress in artificial intelligence, EPIA’11, 536–550. Berlin/Heidelberg: Springer. http://dl.acm.org/citation.cfm?id=2051115.2051164.
Venanzi, M., M. Piunti, R. Falcone, and C. Castelfranchi. 2011. Facing openness with socio-cognitive trust and categories. In IJCAI 2011, proceedings of the 22nd international joint conference on artificial intelligence, ed. T. Walsh, 400–405. IJCAI/AAAI. Barcelona: Spain.
Wathne, K. H., and J. B. Heide. 2000. Opportunism in interfirm relationships: Forms, outcomes, and solutions. The Journal of Marketing 64(4): 36–51. CrossRef
Williamson, O. E. 1979. Transaction-cost economics: The governance of contractual relations. Journal of Law and Economics 22: 233–261. CrossRef
Yu, B., and M. P. Singh. 2002. An evidential model of distributed reputation management. In Proceedings of the first international joint conference on autonomous agents and multiagent systems: part 1, AAMAS ’02, 294–301. New York: ACM.
- A Socio-cognitive Perspective of Trust
Ana Paula Rocha
- Springer Netherlands
- Chapter 23
Neuer Inhalt/© Filograph | Getty Images | iStock