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Erschienen in:
2011 | OriginalPaper | Buchkapitel
A Study of the Website Performance of Xiamen Star Grade Hotels Based on the EMICA Model
verfasst von : GuangXi Wu, YongFeng Wu
Erschienen in: Advances in Computer Science, Intelligent System and Environment
Verlag: Springer Berlin Heidelberg
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Interactivity is the most dominant character which distinguishes the on-line marketing from the traditional marketing. It’s a very important factor to determine the validity of the hotels’ on-line marketing. This paper uses the extended Model of Internet Commerce Adoption (EMICA) to evaluate the website performance of star grade hotels in Xiamen. The model highlights the utility of using interactivity to measure the relative maturity of hotel websites. The results showed that star grade hotels in Xiamen were not utilizing the Internet to its full potential. Suggestions and recommendations are also provided based on the findings of this research.