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Last few years have seen the global healthcare industry rise to astonishing heights making it challenging and exceedingly competitive for modern healthcare providers around the world. The healthcare market has grown faster than the GDP in the Western world for the past three decades, and at high rates in emerging markets such as China and India (Powell 2006). Public sector (federal and state governments) has traditionally dominated the Indian healthcare scene but currently the private healthcare sector is witnessing a boom. The private healthcare market is growing and several consulting firms’ research indicates it to be the next-big thing (PwC health report 2007; IBM health report 2008). According to the WHO report (2008), newfound prosperity of many Indian households is spurring demand for high-quality medical care, transforming the healthcare delivery sector into a profitable industry. Recently, the Indian national expenditure on healthcare budget was hiked by 20 % by the government (Federal budget speech 2011). Hence, the funds for health have risen to $5.9bn or £3.7bn (BBC 2011) that indicates the government is getting increasingly concerned about its ability to meet its social obligations toward the wider population in the health sector.
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- A Study on Organizational Culture in Indian Private Hospitals
D. M. Pestonjee
- Chapter 8
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