A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank

Banks of multiple-choice questions, and the taxonomies into which the questions are classified, e.g., by difficulty and question type such as application, accompany virtually all marketing textbooks. Only a few independent assessments of the questions and taxonomies have been published. (Dickinson 2005 and 2011; Dickinson, Faria, and Whiteley 1991 ). The present study examines the question bank accompanying a widely adopted retailing management text (Levy and Weitz [LW] 2009). Assessment of this particular test item bank, of course, should be of interest to adopters of the text. Also, though, the assessment may provide encouragement of and a pro forma for similar assessments of other question banks and a contribution toward establishing norms for such banks.