Anzeige
Erschienen in:
2005 | OriginalPaper | Buchkapitel
A Three-way Multidimensional Scaling Approach to the Analysis of Judgments About Persons
verfasst von : Sabine Krolak-Schwerdt
Erschienen in: Classification — the Ubiquitous Challenge
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Judgments about persons may depend on (1) how coherently person attributes are linked within the stimulus person and (2) how strongly the given person information activates a social stereotype. These factors may determine the number of judgment dimensions, their salience and their relatedness. A three-way multidimensional scaling model is presented that measures these parameters and their change across stimulus persons or judgment conditions. The proposed approach involves a formal modelling of information integration in the judgment process. An application to experimental data shows the validity of the model.