A Video Experience Design for Emotional Bullying in Public High School in Guangzhou, China

In Guangzhou, a region boasts advanced economy and education, campus bullying still exist. One hidden form of campus bullying is emotional bullying, which is difficult to identify and take precaution against. First, both the victims and the victimizers may not be aware of the occurrence of bullying. Second, the hazard of emotional bullying tends to be underestimated, which is responsible for the overall absence of care and protection for the victims. To address these issues, this paper adopts video experience to educate students, teachers, and parents on the existence and hazards of emotional bullying is necessitated. The design process of the video includes the following steps. First, questionnaires were designed to investigate emotional bullying in high school class within Guangzhou, and volunteers who participated the questionnaire were selected to share experience. Second, interviews with the volunteers were conducted to acquire information and story of emotional bullying on campus, which was used to develop video content. Third, based on information obtained from the interviews, a video was created about high school campus bullying. The results show that 1) there are no significant gender difference in emotional bullying; 2) the most common forms of emotional bullying are rumor and isolation; and 3) the most people are not sure whether they should seek help in the face of emotional bullying.