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2017 | OriginalPaper | Buchkapitel

Accountable to Whom? The Rhetorical Circulation of Neoliberal Discourse and Its Ambient Effects on Higher Education

verfasst von : Phillip Goodwin, Katrina Miller, Catherine Chaput

Erschienen in: Rhetoric in Neoliberalism

Verlag: Springer International Publishing

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Abstract

The chapter uses Ron Greene’s cartographic methodology and a sensibility toward what Thomas Rickert calls ambient rhetoric to explore shifts in the felt environment of higher education. It tracks the rhetorical circulation of educational discourse through its historical formation and analyzes this ambient rhetoric within recent policy changes at the California State University (CSU) and the State University of New York (SUNY) systems. The history is culled from deliberations about federally funded educational initiatives interwoven with popular discourse manifested in newspapers, magazines, and best-selling economic literature. Ultimately, the chapter reveals a transition in the underlying warrant for education policies from the national social good to international market competition and a transformation in its recipients from individuals with social needs to statistical populations with market needs.

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Metadaten
Titel
Accountable to Whom? The Rhetorical Circulation of Neoliberal Discourse and Its Ambient Effects on Higher Education
verfasst von
Phillip Goodwin
Katrina Miller
Catherine Chaput
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-319-39850-1_2