Adapting Artificial Intelligence in Cypriot Hotel Industry: The Views of Hotel Managers

Artificial Intelligence has changed the hotel industry, which is adjusting quickly. Al is modernizing hotels to increase service and quality. To effectively compete in the era of globalization, managers must prioritize the use of technology and the internet above traditional methods. The scope of this research is twofold: (1) to investigate the perspectives of hotel managers about the deployment of AI in Cypriot hotels and (2) to examine the potential for enhancing service quality in Cypriot hotels via the use of AI, robotics, and automation. Interviews with a sample frame consisting of 40 Human Resources managers of four-star hotels in Cyprus have been applied to collect the data. The research demonstrates that hotel managers not only endorse the integration of AI in the hotel industry, but also see it as an essential need. Their goal is to incorporate AI, robotics, and automation into their operations with the belief that it would result in time savings, enhanced service quality, and a competitive advantage. Furthermore, certain challenges related to the use of technology are observed. This paper enhances the theory by expanding the AI literature and demonstrating the significance of AI in the context of hotels.