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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
verfasst von : Debra M. Desrochers, Stephan Dahl
Erschienen in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Verlag: Springer International Publishing
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In 2000, the U.S. Department of Health and Human Services (DHHS) identified overweight and obesity as a leading health indicator and called for a reduction in the proportion of children and adolescents who are overweight or obese to 15% by 2010 (DHHS 2001). Unfortunately, little progress has been made towards this goal and the 2007 – 08 data from the National Health and Nutrition Examination Survey (NHANES) indicate that approximately 32% of children and adolescents, ages 2 – 19, are overweight or obese.
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