Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

01.03.2015 | Theoretical article | Ausgabe 1/2015

Service Business 1/2015

Adopting e-finance: decomposing the technology acceptance model for investors

Zeitschrift:
Service Business > Ausgabe 1/2015
Autoren:
Alireza Abroud, Yap Voon Choong, Saravanan Muthaiyah, David Yong Gun Fie

Abstract

Services through the Internet channel are becoming increasingly popular in the business sector. The Stock Exchange of Iran has implemented Internet trading as a new electronic service delivery channel, but the acceptance by securities investors has not yet been measured to assess the value of the implemented system. The purpose of this study was to determine factors influencing the investors’ intention to adopt Internet stock trading platform in Iran. 385 active investors in Tehran stock market participated in this cross-sectional study. We developed a questionnaire as the measurement tool in this research. The questionnaire was administered using self-report approach. Based on the decomposed technology acceptance model (DTAM), the study integrates two new constructs of economic value (time saving and cost reduction) and perceived trust as antecedents of investors’ intention to adopt Internet platform. The structural equation model by Amos software version 19 was used for analyzing and interpreting the data. We found significant relation between perceived usefulness (β = 0.32); ease of use (β = 0.48), trust (β = 0.43) as well as cost reduction (β = 0.33) and investors intention. Attitude was found to be a partial mediator for the effect of perceived usefulness on investor’s intention to adopt online stock trading. Our Findings confirm that the DTAM can be successfully applied to the domain of e-business service in developing countries such as Iran and other countries with similar status of e-finance adoption. Findings could be considered as guidelines for decision makers in stock exchange to develop better strategies and practical procedures.

Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten

Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 30 Tage kostenlos.

Literatur
Über diesen Artikel

Weitere Artikel der Ausgabe 1/2015

Service Business 1/2015 Zur Ausgabe