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2020 | OriginalPaper | Buchkapitel

6. Adoption and Diffusion of Innovation

verfasst von : Tim Mazzarol, Sophie Reboud

Erschienen in: Entrepreneurship and Innovation

Verlag: Springer Nature Singapore

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Abstract

This chapter examines theories of the adoption and diffusion of innovation. It explores the issue of whether innovation diffusion is a social or economic process, and the importance of initial customer selection. Also discussed are the need to identify clear pathways to market, the barriers to market entry, and substitution threats. The need for the formation of strategic alliances is also considered.

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Vorheriges Kapitel Innovation in Small Firms

Nächstes Kapitel Planning, Business Models and Strategy

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Titel: Adoption and Diffusion of Innovation
verfasst von: Tim Mazzarol
Sophie Reboud
Verlag: Springer Nature Singapore
Buch: Entrepreneurship and Innovation
Print ISBN: 978-981-13-9411-9

Electronic ISBN: 978-981-13-9412-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-981-13-9412-6_6