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Über dieses Buch

This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the approaches that characterize ADD and its historical dimension. Specific fields in which ADD has flourished are then examined, exploring the dynamics between research and design. The coverage ranges from transportation, lighting and electrical appliances through to business networks, technology parks and the development of ground-breaking materials. Advance Design is the name of the research group at the Politecnico di Milano (Italy’s largest technical university) of which the authors are members. It was chosen to reflect both the “advanced”, tangible dimension of design in terms of modern product development, materials and technologies and an orientation toward radical innovation through user involvement and imagination.



Introduction, Theorical Aspects, Interpretative Keys


Chapter 1. AdvanceDesign Points of View

This chapter introduces the definition of AdvanceDesign as an articulated combination of design processes that attempt to give shape to products and services destined for the advanced future. The author highlights the state of the art in the field of ADD and presents the four main directions which the ADD research can follow, very different from one another but coherent in terms of ability to drive constant innovation through the culture of design.
Flaviano Celaschi

Chapter 2. Preliminary Studies on AdvanceDesign

The author presents an introductive study on AdvanceDesign, describing the historical roots of this practice, framing the problematic sphere, talking about the modalities and methods that have characterized it so far, with the aim of identifying new design spaces and innovative research keys.
Manuela Celi

Chapter 3. Maps and Tools for AdvanceDesign

The chapter introduces different perspectives on advanced design, positioning it among different interpretations of the design activity, and describing it as a wide and open field rather than as a precise and clearly focused operational area. In order to do this, the author highlights different tensions that draw spaces where advanced design can be positioned, proposing not only an interpretative, but also a generative frame, and a process model that can be adopted to make advanced design a practice.
Alessandro Deserti

Chapter 4. Understanding the Past While Planning the Future: Times and Ambitions About AdvanceDesign

This contribution wants to explore design transformations into the age of complexity and globalisation, when design should aim to restore the balance between consumption and society. Advance design is a technique, a cognitive tool to better control probabilities and to create new relationships into a sociocultural vision. Five elements have to be considered: time bandwidth, ambitions, experimentation, authorship and principles like epigenetics, fertilisation,venture, virginity, storytelling and sensoriality. Some case histories and some tools are provided. A strong interdisciplinarial approach is required, as well as a whole understanding of socio-economical dynamics: Advance design is about transformation, but there is no transformation without the sense of both challenge and awareness.
Giulio Ceppi

Chapter 5. The Role of Humanistic Disciplines in a Pedagogy of AdvanceDesign

In this chapter the author considers AdvanceDesign as a practice of design which enhances the dimension of systemic intervention on the interconnected spheres of technique, society and culture having important effects on the forms and contents of a pedagogy of design. The author will take a closer look at this specific point.
Antonella Penati

Phenomenology of AdvanceDesign

Chapter 6. Reading AdvanceDesign Practices

This introductory chapter provides a guide to the contents of the second part of the book and, at the same time, creates a trait d’union between the two sections of the volume. This is achieved by focusing on the twelve case histories outlined in the phenomenological analysis by the five authors, presenting and visualizing them on the map of AdvanceDesign’s dimensions already introduced in the first part of the book.
Elena Formia, Danila Zindato

Chapter 7. Advanced Transportation Design

The automobile is expected to evolve with respect to how it is conceived today. There will be new ways of moving, new forms of ownership and management, new morphological configurations, intended for more specific uses. But the themes of innovation can be much broader. The car manufacturers to keep current and competitive in the global market have entrusted the task to specific facilities to handle those issues that are typical of the Advanced Design and that do not bring to an immediate economic return. The author explains the reasons why the first companies that have begun to use the Advanced Design procedures have been just the automakers facing the wider theme of transportation design and proposing two specific case histories.
Nicola Crea

Chapter 8. AdvanceDesign for Product

In this essay, with the term ‘advanced design’ the author intends to conceive, problematize, contextualize and finally display research solutions that can predict and change the traditionally conservative path and the incremental evolution of objects. Advanced design, according to this interpretation, has to do with research and innovation and therefore has a deep relationship with the qualitative aspect of the product, a relationship with the expression, with the structural innovation that leads to the new form. Within this framework, the author also provides two case studies of advanced product design.
Raffaella Mangiarotti

Chapter 9. AdvanceDesign in Lighting

This paper intends to lay the investigative basis on the elements that contribute to design, in terms of conditions and practices useful in encouraging continuous innovation, in the field of Lighting Design. Advance Lighting Design (ALD) and its vision are presented as a multidisciplinary approach, which should not be understood within the limitations of a pluridisciplinary approach, that simply combines different skills, mainly for the purpose of comparison, but rather employs interdisciplinary methodologies that, through mixing different types of knowledge, try to extract a new epistemology. The paper provides also case histories that exemplify ALD experiences.
Maurizio Rossi

Chapter 10. AdvanceDesign in the Reconfiguration of Relationships Between Companies

The turbulence of competitive, technological, social and market scenarios is posing companies unprecedented challenge in the innovation of products and services. Considering the actual continuous and shared design process as a network in space, the author proposes to read AdvanceDesign as a catalyser of constant research and innovation, as promoter and mediator of different technologies causing the evolution of methods that fit with social and economic as well as industrial situations.
Stefania Palmieri

Chapter 11. AdvanceDesign: A Renewed Relationship Between Design and Science for the Future

This essay raises issues on the evolution of design by focusing on the relationship between design and science in the contemporary era. It presents design researches that show a strong relationship between scientific acquisitions and design to highlight the emerging role of Advanced Design. The author analyses in these design research projects the mediation of the design and philosophy of design and defines three different levels and scales of this mediation: the instrumental level where design works as a tool for communication of science, the design for experimentation where design works as an explorative practice and the scenario level where design thinking grow up into the cross-disciplinary relationship with different sciences, the humanistic ones and the technical ones. On the basis of technoscientific opportunities, the Advanced Design as driving innovation factor arises between science and society. Finally in the ‘Advanced Material Design’ paragraph, the author outlines design changes in relation to the technoproductive ‘Paradigm of designed materials’'. The new scientific perspective of Advanced Material Design exploits new design methodologies. These are presented by three different case studies: Materialecology, Material Beliefs and Mathieu Lehanneur designs.
Marinella Ferrara
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