Advances in Design, Music and Arts III

Inhaltsverzeichnis

1. Communication Design, Culture and Society

   1. Frontmatter

   2. Sustainability and the Designer’s Environmental Responsibility

      Catarina Costa de Souza, Ivy Francielle Higino Martins, Deborah Macedo dos Santos, Thiago Bessa Pontes

      Abstract

      This article presents concepts and principles of sustainable development and reflections on the needs of future generations. Kindly check and verify that the author names are correctly recognized and presented in the correct sequence order, which is [given name, middle name/initial, family name] for the author(s). In addition, please verify that the name(s) and respective affiliation(s) shown on the metadata page are valid and make any necessary amendments if required. Its main objective is to demonstrate how Design can contribute to the search for alternative paths that promote environmental sustainability. From an environmental and economic perspective, the focus is the immediate change in attitude toward consumerism and production. Therefore, works that aim to contribute to this change in the contemporary scenario are shown. As specific objective, this article intends to present some Brazilian companies that, in turn, have in their business proposals a concern with sustainability and preservation of nature. Were chosen as examples companies that work on innovations in their production chains, reducing waste and reducing the environmental impact of their products and using these processes as a form of communication with the public. The methodology used in the research of this article consists of an exploratory and descriptive analysis of the object of study through a bibliographic survey of books, electronic documents, theses, dissertations, magazines, other periodicals and websites.

   3. The Past Packs the Future. Circularity and the Contribution of Pre-disposable Packaging History to Contemporary Reusable Packaging Design

      Raquel Gomes, Cláudia Albino

      Abstract

      This article draws on a research project being developed within the scope of a Ph.D. in Design at the University of Aveiro (Portugal), grounded in research for design, through design. The main goal is to develop a non-disposable modular packaging system for tableware, through Circular Design and based on the Circular Economy model, for interior spaces, thus reducing waste. The project is being developed in partnership with the Portuguese companies Grestel, Produtos Cerâmicos S.A. and Tintex Textiles S.A. Using a wide range of sources, this article develops original research into the history of packaging, wide-ranging as possible given its unprecedented character. Therefore, it was crucial to consider a field of research outside of Design History to trace packaging from its origins to the boom of disposable packaging for mass consumption: to gather, organize, and connect data from anthropology, archaeology, maritime archaeology, conservation and restoration, cultural studies, history, namely agriculture, art, marketing, and chemistry. In addition to the development of form and function, the source of materials, and the various contexts in which has emerged and operated, special attention was given to available information regarding packaging useful life cycle, treasuring illustrative examples. This study highlights the circularity of materials used in packaging, perceived as an ancient response to the protection, storage, preservation and transport of products and goods. The memory of human activity can, therefore, be decisive for Circular Design, serving as inspiration and offering a new field of research for creating value in contemporary reusable packaging.

   4. Designing the Visual Communication Strategy. A Creative Workshop to Boost Communication Effectiveness

      Daniel Raposo, João Neves, Teresa Paiva, Maria Fátima Veríssimo

      Abstract

      The main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part, where an exploratory project was developed to visualise and improve the understanding and use of a vast number of concepts inherent in a Visual Communication Strategy. The results consist of card sorting to be used by working groups, with the aim of creating conditions for co-operation, avoiding the linearity of the process, as well as ensuring that the proposals are robust and grounded in the company's general strategy, research, and objectives, as well as being sustainable in terms of resources and efficient in terms of their alignment with the profiling of the recipients.

   5. The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes

      Vítor Tavares, Manuel Sousa Pereira, Sílvia Faria

      Abstract

      The main purpose of this study was to analyze and understand the relevance of the creative process in design. Using the poem “Esta gente”, by Andresen (1967), we sought to interpret the contribution of poetry as a means of creatively extracting the importance of improvement and change, relating, a posteriori, to the concepts of creativity, innovation and technology. A questionnaire was created in Google Docs, later made available online for access by higher education students (authors’ contact network). The structure of the questions followed three essential aspects: creativity, innovation and technology. The use of poetry as a catalyst for the creative process was the starting point for developing this research study in Design There was a very positive response from participants to the challenge presented to them, showing the authors the importance of creativity, innovation and the use of technology to the success of any company, nowadays and in the near future.

   6. Cross-Cultural Differences in Emotional Response to Visual Information

      Amic G. Ho

      Abstract

      The way different cultures perceive AI-generated images can be seen by studying photos from diverse cultural contexts. Curiously, academics were more sceptical of AI's output, whereas respondents from the industry usually gave favourable comments. People involved in industry preferred images made by humans. To understand fully and fairly what people in diverse cultures think about AI-generated images, one must engage with the subtle features of visual cognition, variations in attention, and the way artificial intelligence has altered human existence. Such an understanding may guide how AI technology is integrated into a wide array of areas in a manner appropriate to and respectful of local cultures. A total of 10 participants, aged 18–35, represented varying cultural backgrounds in this study. The study employed a qualitative approach. It focuses on conducting in-depth interviews and observational analysis with participants responding to AI-generated visual stimuli. The research applied a mixed methods design to objectively encompass subjective experiences and perceptions of how AI-generated picture stories were received in different cultural settings. This study underscores how cultural power shapes people's feelings about AI. The notion that cultures, perception and technology can come together convolutely is rather new. Still, it is central to making AI technology genuinely successful and appropriate for different aspects people are oriented toward. This research used a mixed method design to cover the subjective experiences and perceptions of how AI-generated picture stories were seen in other contexts, using a photo-elicitation method for different cultures. This study supports the issue where cultural power influences how a person perceives AI. This was a relatively new idea—that cultures, perception, and technology could all somehow fold in on themselves to inform one another—but it is at the very core of what will help to make AI technology as successful as it should be and appropriate for the dimensions of existence that humans experience. AbstractThis study emphasises the necessity of multiple mechanisms for deploying AI technology along multicultural borders and seeks to deepen our understanding of interlinked human–AI dynamics across diverse cultural contexts.

   7. Impact of Neurofeedback on Emotional Response to Visual Communication Design

      P. W. Chau, Amic G. Ho

      Abstract

      The theoretical development of user experience is motivated by the increasing significance of user-centric design and the crucial role of emotional engagement. Neurofeedback has become a reliable technique for deciphering the fundamental brain mechanisms associated with emotional states, especially those induced by external stimuli. We suggest gathering and examining the dynamic interaction of eye-movement activity using neurofeedback methods, enabling a more comprehensive understanding of how visual design elements provoke emotional responses. Following the experimental framework of this study, participants see the diverse range of visual stimuli by carefully including various design elements, such as colour schemes, shapes and pictures, as well as layout modifications. Simultaneously, an eye-movement tracker is employed and gathers immediate eye-movement patterns. The neurofeedback responses enable a comprehensive understanding of emotional responses toward visual stimuli. The collected data includes quantitative measurements obtained from the eye-movement tracker and qualitative feedback from participants. The findings are meticulously examined to discern patterns and linkages between the neurofeedback and emotional responses.

   8. Editorial Design as a Vehicle for Intangible Cultural Heritage: The “Inefável” Project

      Laura Alves, Elisabete Rolo

      Abstract

      This study seeks to reflect on how Intangible Cultural Heritage (ICH) and Editorial Design can be related. It does so through an interventionist investigation centred on the development of the design project for the periodical “Inefável”. ICH plays a fundamental role in constructing cultural identity and promoting diversity and sustainable development, even though it faces significant challenges in preservation and valorisation. In this context, Editorial Design has emerged as a powerful tool for broadening the reach and understanding of the ICH and promoting the preservation and revitalisation of its manifestations. The project we developed illustrates how communication design (and editorial design in particular) can impact how society transmits, perceives, and values intangible culture. This approach aligns with the principles and goals in the United Nations’ 2030 Agenda for Sustainable Development, particularly Goal 11.4, which seeks to strengthen efforts to protect and safeguard the world's cultural and natural heritage. The study highlights the importance of promoting a multidisciplinary dialogue involving the ICH to preserve and enhance the richness of intangible culture for current and future generations.

   9. A Review of the Study of Traditional Chinese Cultural Symbols Based on CiteSpace Knowledge Graph Analysis

      ZhiKan Yin, YiFan Jiang, LongYin Cheng, Xia Lu

      Abstract

      The strategy of cultural export and cultural powerhouse China cannot be separated from the inheritance and innovative research of traditional Chinese cultural symbols. In recent years, China has seen several design trends based on traditional Chinese culture, which has attracted scholars to study the cultural phenomena behind these trends. Method: Using the visual literature analysis software CiteSpace, based on the Chinese research literature on traditional Chinese cultural symbols collected in the CNKI online edition, the spatial and temporal distribution of keywords in the current research on traditional Chinese cultural symbols, the co-occurrence and mutation of research institutions, and the research content hotspots of authors were mapped and analyzed to sort out the research context. Conclusion: At present, there are many research topics on traditional Chinese cultural symbols in China. In recent years, the main research topics have focused on 1. Design application research, 2. Integration research with modern cultural symbols, 3. Communication narrative research, and 4. Symbol theory research. Some scholars have combined these topics with other disciplines such as design, communication, and psychology to conduct research. The research results have a certain depth, but there are few relevant partnerships between research scholars and institutions, which needs to be strengthened.

   10. The Bulgarian Folklore Ornament—A Means of Visual Communication

       Krasimira Drumeva

       Abstract

       The career development path in art and design goes through personal awareness of the abundance of differences between cultural communities. The preservation and revival of local traditions is an important factor and provides a basis for conceiving an original creative product that is interesting and recognizable to the cultural industry worldwide. Learning to respect cultural and historical heritage is a fundamental stage in the education and maturation of a contemporary artist. The apprehension and interpretation of the Bulgarian folklore ornament by students and professional designers is an efficient approach towards realization of their individual creative pursuits in the form of sustainable practices. This study examines the Bulgarian embroidery patterns as a means of visual communication in the past and interprets it through the prism of graphic design. The aim is to distinguish communication practices that are common to tradition and modern times and to draw conclusions about the presence of inherited visual, semantic and plastic characteristics and the possibilities to enrich modern graphic expression.

   11. Wayfinding for a Non-governmental Organization

       A Signage System for Banco de Bens Doados Filipe Leitão, Ana Lia Santos, João Brandão

       Abstract

       This Social Design project aims to improve the performance and ergonomics of the Banco de Bens Doados—in short BBD (can be translated as Bank of Donated Goods)—by proposing new wayfinding and taxonomy systems, which together optimize the user experience and reduce errors. This study used a systematic method to assess the current state of the institution, the wayfinding signage and the needs of users, including staff and volunteers. The analysis revealed several challenges resulting from inadequate signage, unclear paths and a lack of consistency, which impacted the efficiency of the space, task identification and organization. In response, the project proposes a new signage system, which incorporates clear visual cues, standardized colour coding, and intuitive symbols. We conclude that the new system developed competes to improve the efficiency of the institution and increases staff and volunteer intuitiveness and ease in the studied aspects related to the usage of space, workflow and individual and group performance.

   12. Equitable Wayfinding and Wayshowing Systems in Higher Education Buildings: Case Study of the Polytechnic Institute of Portalegre

       Armando Silva, Cátia Rijo

       Abstract

       Properly designed orientation systems in a Higher Education Institution (HEI) contribute to improving the user experience by facilitating the orientation of students, teachers, non-teaching staff and visitors, particularly when the HEI is a new space/environment for them, thus allowing them to have a more functional and engaging experience. This research proposal “Equitable Wayfinding and Wayshowing Systems in Higher Education Buildings: Case Study of the Polytechnic Institute of Portalegre,” has the following research question: What is the role of equitable wayfinding and wayshowing in the community of four schools of the Polytechnic Institute of Portalegre? For new students and members of the academic community, an accessible orientation system plays a crucial role in embedding a sense of belonging. This contributes to a more welcoming academic environment that is conducive to personal and academic development. The implementation of efficient guidance systems in a HEI is of the utmost importance, and the study on the subject can bring benefits to society and the academic community. The aim is not only to adequately inform individuals who are readers of their mother tongue Portuguese, but also readers of English (universal language), readers of Brail-le tactile writing, readers of Portuguese sign language, non-readers, blind/low vision, color blind, deaf/low hearing, as well as people with reduced mobility and intellectual and developmental disabilities (IDD). The aim is to make information clearer, more useful, and more effective for everyone in the context, facilitating people’s participation in spaces and promoting the right to education for all in an equitable manner. Accessibility applied to guidance systems makes the passage of information in the environment/space more accessible to anyone, promoting inclusion through equal opportunities and fairness according to the different needs of the population, contributing to the attraction of talent and the reputation of the institution, and consequently the development of society.

   13. A Study on the Influence of Light Color in Trust-Based Decision-Making

       Laura Viegas, Maria Inês Ferreira, Vanessa Santos, Elisângela Vilar, Francisco Rebelo, Paulo Noriega

       Abstract

       Color and light color stimuli have already been proven to be able to impact humans on a psychological and physiological level. Although, depending on the context it can have different degrees of influence, which means that color impact can end up being so subtle it becomes irrelevant, or so strong it ends up being a key factor to consider. Understanding possible implications of light colors can allow informed choices in the endeavor of improving experiences and interaction by using inherent elements of a design, like lightning and color. Thus, the present study aims to evaluate if light color is an influencing factor in people’s trust when it comes to social and interpersonal decision-making, - trust in others, trust based conflict resolution, and relationship choices - and if gender is a differentiation factor. To this end two independent groups were used, one to test the red light and the other the green light. The influence of the light was tested by inserting the participants in a controlled environment with a single red or green light source and presenting them with trust based narratives that depicted decisions made by a fictional character. Their task was to rank the character’s decisions using an agreement scale. The results show that light color can have a influence on trust depending on context, especially in cases where emotions are heightened by stressing factors, and that gender is a differentiation element, with male´s trust based decisions being influenced by color, but not females.

   14. Chromatic Planning for Social Housing Neighbourhoods

       Margarida Gamito, Fernando Moreira da Silva

       Abstract

       Colour is a fundamental aspect of our visual experience, playing a crucial role in the way we perceive and interact with our surroundings, which is particularly important when applied to architecture. It is known that colour influences us physically and psychologically, provoking sensations and emotions, and influencing behaviours and choices. It, also, models the surrounding landscape, transforming the appearance of the cities and public spaces. Nowadays, one of the focus areas in cities’ planning is public housing and the importance that colour assumes in terms of spatial quality, issues of belonging, inclusivity, identity and non-segregation. Often, the chromatic options are based on aesthetic criteria, personal preferences, fashion, or even a “Authorship work”. Besides, these are neighbourhoods built with limited budgets, using reduced building materials of poor quality, so the tendency is to apply colour as a way of enriching the architecture, but not always based on criteria supported by colour knowledge. Therefore, chromatic plans for social housing neighbourhoods, it’s an important tool for their integration in the surrounding environment. Considering the case of social neighbourhoods, this paper aims to underline that the spatial transformations and the impact of colour on its users are relevant issues, both in terms of architectural requalification and new public housing projects, which is why colour planning is fundamental among the various aspects to be taken into account in social housing projects.

   15. Color - A Factor of Relevance in Sketches

       Ana Moreira da Silva

       Abstract

       Architecture and Design both are based on a creative process. Sketches can be a useful tool for designers through the complex process of anticipating a project. A colorful sketch can more easily study and communicate because the use of color provides important visual definitions. For designers, using color can be advantageous for representing and differentiating several materials, as well as comparing several possibilities, for the final colors choice for a specific product, for a building or interior design, for a graphic communication or a web design. Furthermore, in the last decades, sketching became popular through the so called Urban Sketchers. The practice of hand drawing on site, through the observation and recording of buildings and monuments in historic city centers can lead to knowledge, belonging and appreciation of heritage. The recent NEB principles encompass: rediscovering a sense of belonging. The Urban Sketchers practice can help to revisit our cultural heritage, supporting knowledge and leading to the feeling of being part of and integrating into the local social and cultural context. In this kind of sketches, color is relevant to call out important information about buildings and monuments, and can guide the eye through the urban space. Under a qualitative research, based on a literature review methodology, through the study and interpretation of several authors, and based on the analysis of sketches using color produced by architects, designers and urban sketchers, this paper investigates the importance of color use, aiming to stimulate reflection and bringing new perspectives on color relevance in sketches.

   16. Imagery Analysis Requirements in the Context of Brand Visual Language: The Case of Fiat Mobi

       Manuela Gastal, Fernando Jorge Matias Sanches Oliveira, Daniel Raposo Martins

       Abstract

       Image has been studied from various disciplines, persisting the lack of studies on the role of imagery in the symbolic repertoire or creation of brand meaning and to brand communication. This research seeks to establish connections between a brand’s imagery and its personality in order to provide parameters that may contribute to defining the photographic aesthetics for the visual language of a particular brand. This article addresses the automotive industry context and is based on a literature review and case studies for a systematic analysis of Fiat Mobi’s imagery, aiming to explore the elements present in photographic representation that intertwine with the brand’s DNA and narratives to define some points of contact that can help reinforce these strategic properties, as well as to generate habits of recording the image in a particular business unit. The results of the study consist of identifying parameters for analyzing brand imagery and demonstrating their applicability for monitoring and evaluating the suitability and function of images in brand communication.

   17. Contributions to a Theoretical-Practical Analysis of the Efficiency of Cine-Imagetic Typography in the Reading Experience

       Nuno Filipe Martins, Bruno Mendes da Silva, Tiago Navarro Marques

       Abstract

       The thematic of this research, questions the imagistic quality of the written word and the inherent artistic conventions of combination of form, typography, and composition. The focus of this analysis is the significance of typographic compositions, in which words acquire an intentional visualization that can be “understood” even before verbal reading. To our analysis, we used a selection of poems from Sophia de Mello Breyner Andresen to question: How can we amplify semantics and emotional perception of a poem? To answer it, we used a practice-based research methodology defined as a/r/tography (Irwin 2013) and a/r/cography (Veiga 2020), articulated with interpretative phenomenology, ethnographic studies, case studies analysis, focus groups, artistic references analysis, visual research, user-centred research, that helped the construction of typographic laboratory to collect data. The result was the validation of the prototype typographic laboratory, with user experience data collection in an event with a real audience which enhanced the experience of the final interactive typographic installation. The contribution of this research is through the visual interpretation of poems, to create a media-art experience that defies an audience to perceive it and interact in various ways and to the creation of knowledge about imagistic typographic approaches, the use of kinetic an interactive behaviour, to amplify the significance of static text, in ways that can be influential trough the mediation of the reading experience.

   18. The Unequal City: A Critical Reflection Through a Collaborative Project

       Mariana Simões de Castro, Maria Luísa Costa, Lorena Cuenca, Joana Saes

       Abstract

       This paper follows a methodology of literature review about cities and education and presents a report concerning the work developed as part of a Blended Intensive Program—BIP, which took place this academic year at the Escola d’Art i Superior de Disseny de Castelló in Valença, Spain, in collaboration with the Communication Design course of the Instituto Superior Miguel Torga, Coimbra, Portugal and the Illustration Course of the Accademia di Belle Arti di Catania, Italy. In developing the BIP, a methodological teaching approach was used, inspired by Freire's thought and based on Heidegger’s thought. This article aims to reflect on 1) what the intervention of citizens should be in building more equitable cities, which we have drawn on the thinking of Heidegger, Lefebvre, Harvey, and Bachelard; 2) how the methodological practices used, based on Freire's thinking, contribute to the development of critical thinking in students about today’s cities and provide them with the tools to play a more active role in society and in building a future with more equitable and sustainable cities, following the eleventh Sustainable Development Goal (SDG) of the 2030 Agenda.

   19. Inclusive Play Framework: An Approach to Promote Awareness About Gender Neutral Play in Portuguese Context

       Alakesh Dhibar, Eduardo Gonçalves, António Gorgel

       Abstract

       The paper focuses on the development process of the Inclusive Play Framework. Being a medium of alternative perception, the framework aims to promote awareness in adults about gender-neutral play, which can initiate equal opportunity in children’s formative years. It attempts to connect the intangible idea of being aware of how a toy can be gendered to the tangible formation of utilizing this knowledge in the community and society. Specifically, it tries to generate knowledge for adults regarding several gendered trends related to objects of play, such as toys, which potentially limit children's early play experiences, resulting in gender differences in skill and abilities. The framework is critically formulated, holistically connecting different approaches of Design for Behavior Change and Inclusive Design. Within the methodology, the study emphasizes Portuguese culture and how different socio-cultural and socio-economic entities affect the initiation of the multidimensional problem of gender differentiation. Further, the framework investigates the necessity to associate multiple scales within these entities, connecting design ethnography and the practice of inclusion through changing behavior. The pragmatic implementations of these entities are synthesized into Children-Parents, Children-Educators, and Children-Designers. The proposed framework is operationalizable for these different user clusters with different levels of complexity. In a systematic way, connected through logical reasoning, the framework proposes three stages of activities—Identify, Diversify and Inclusify. As a result, it enables the recognition of different elements of gender differentiation, generating motivation towards diverse perspectives, and transmitting inclusive knowledge through reconfiguring beliefs and practices.

   20. The Expectations Involved in an Audiovisual and Multimedia Degree Internship: Case Study at IPBeja

       Aldo Passarinho, Tiago Nunes, Teresa Barradas, Rui Travasso

       Abstract

       This article investigates a case study regarding students, former students, and internal and external supervisors of the Degree in Audiovisual and Multimedia at the Polytechnic Institute of Beja (IPBeja). As a methodology, we opted for an exploratory investigation, adopting a case study as the method and a questionnaire survey as the data collection technique, using a quantitative approach to the research. This data will enable us to list a set of conclusions that will contribute to optimising the degree’s academic curriculum regarding the theoretical-practical and practical-labour functioning of the curricular units. This optimisation also allows for narrowing the gap between academic and professional reality and may serve as a reference for other degrees in audiovisual and media production. In this way, the article carries out a small State of Art, contextualises the study cycle of the case study, raises the investigative question and the objectives, and addresses related terminological definitions, methods, results, and conclusions.