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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Advertising Spending Continues Gradual Rebound, Driven by Growth in Internet Media
verfasst von : Shakuntala Makhijani
Erschienen in: Vital Signs
Verlag: Island Press/Center for Resource Economics
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Abstract
Global expenditures on advertising grew 3.3 percent in 2012 to $497.3 billion.1 (See Figure 1.) The United States continues to account for the largest share of total spending, although its share is shrinking. U.S. advertising expenditures grew by 4.3 percent in 2012 and are still nearly a third of the global total.2 (See Figure 2.) The Asia Pacific region accounted for the fastest growth, however, with ad spending there increasing by 7.9 percent in 2012 (excluding Japan, which grew by 3.1 percent and is measured separately as a fully industrialized economy).3 Expenditures fell by 2.2 percent in Western Europe, the only region to see a decline, largely due to the ongoing Eurozone crisis.4 The 2012 growth continues the gradual rebound since advertising spending worldwide dropped by a sudden 9.6 percent in 2009 as a result of the global economic downturn.5