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2017 | OriginalPaper | Buchkapitel

1. Aesthetic Labour: Beauty Politics in Neoliberalism

verfasst von : Ana Elias, Rosalind Gill, Christina Scharff

Erschienen in: Aesthetic Labour

Verlag: Palgrave Macmillan UK

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Abstract

In 2015 the Australian teenager Essena O’Neill quit Instagram and became headline news around the world. O’Neill, who had more than 600,000 followers on Instagram, earned ‘thousands of dollars’ from marketers for each post, she said, but could no longer tolerate the shameless manipulation of her images and the painful costs of ‘self-promotion’. ‘Resigning’ from the site, she deleted 2000 posts and ‘re-captioned’ the remaining 96 to draw attention to the artifice involved in their production—not just the (notorious) use of filters and ‘retouching’, much discussed in relation to magazine and advertising imagery, but also the poses, the happy and carefree attitude, and the fake intimacy involved. Of one image she wrote: ‘see how relatable my captions were - stomach sucked in, strategic pose, pushed up boobs. I just want younger girls to know this isn’t candid life, or cool or inspirational. It’s contrived perfection made to get attention’.

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Titel: Aesthetic Labour: Beauty Politics in Neoliberalism
verfasst von: Ana Elias
Rosalind Gill
Christina Scharff
Verlag: Palgrave Macmillan UK
Buch: Aesthetic Labour
Print ISBN: 978-1-137-47764-4

Electronic ISBN: 978-1-137-47765-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1057/978-1-137-47765-1_1