2002 | OriginalPaper | Buchkapitel
Alliance Strategies
verfasst von : Philippe Malaval, Christophe Bénaroya
Erschienen in: Aerospace Marketing Management
Verlag: Springer US
Enthalten in: Professional Book Archive
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Alliances are one of the visible characteristics of the aeronautics and space sector. Originating in the seventies, the trend towards alliances has grown over the last thirty years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aeronautics and space market, we have decided to present them analyzing objectives, the different types of alliances and the main applications observed in each activity sector.