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2002 | OriginalPaper | Buchkapitel

Alliance Strategies

verfasst von : Philippe Malaval, Christophe Bénaroya

Erschienen in: Aerospace Marketing Management

Verlag: Springer US

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Alliances are one of the visible characteristics of the aeronautics and space sector. Originating in the seventies, the trend towards alliances has grown over the last thirty years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aeronautics and space market, we have decided to present them analyzing objectives, the different types of alliances and the main applications observed in each activity sector.

Metadaten
Titel
Alliance Strategies
verfasst von
Philippe Malaval
Christophe Bénaroya
Copyright-Jahr
2002
Verlag
Springer US
DOI
https://doi.org/10.1007/978-1-4615-1065-9_15