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2020 | OriginalPaper | Buchkapitel

11. Ambiguous Artificiality: The Presentation and Perception of Viscose Fibres and Fabrics in Norway in the 1930s

verfasst von : Tone Rasch

Erschienen in: Provocative Plastics

Verlag: Springer International Publishing

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Abstract

Viscose was a novelty in the 1930s. The textile industry quickly adopted the fibres, and viscose clothing and interior textiles became the highest fashion. This happened at the same time throughout the industrialised world, even in small countries like Norway, which depended on transnational imports of both raw materials and fashion trends. This chapter explores how the Norwegian textile industry put the new fibres into use and how they were received by consumers. It is based on the comprehensive archives of one of Norway’s most important textile factories and relies also on a close reading of weekly magazines and newspapers to provide an understanding of how the new fibres were presented and received.

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Titel: Ambiguous Artificiality: The Presentation and Perception of Viscose Fibres and Fabrics in Norway in the 1930s
verfasst von: Tone Rasch
Verlag: Springer International Publishing
Buch: Provocative Plastics
Print ISBN: 978-3-030-55881-9

Electronic ISBN: 978-3-030-55882-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-55882-6_11

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