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2023 | OriginalPaper | Buchkapitel

An Approach to Create a Common Frame of Reference for Digital Platform Design in SME Value Networks

verfasst von : Jakob Bönsch, Svenja Hauck, Matthes Elstermann, Jivka Ovtcharova

Erschienen in: Subject-Oriented Business Process Management. Models for Designing Digital Transformations

Verlag: Springer Nature Switzerland

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Abstract

Platform economy is well established in the business to customer domain. However, digital platforms are lacking in the business to business realm, especially for SMEs. This work presents a way to create a common frame of reference, that is inevitably needed to efficiently design a digital platform. Following the principles of a Design Thinking approach, models are created, that can be used as communication tool for a large group of diverse stakeholders. The approach includes the two means of initial collection of knowledge: exploratory user stories and capturing of use-case processes. A subject-oriented, unified Synthesis Model is created on his basis. By enriching this model with another layer of information from the user stories and their context, another form of a graphical representation is realized. The presented approach proofs valuable in a big research consortium with about 25 organisations (companies, research institutes, and authorities; mainly SMEs). The models are used to design platform architecture as well as platform processes and link them to one another. In addition intangible assets for digital platform development for SMEs are identified.

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Fußnoten
1
Value networks are to be understood as progression from rigid value chains. Theoretically they allow for greater flexibility in the collaboration between their participants. Heterogeneous and diverse relationships as well as constantly changing roles allow for a better fit of all participants to achieve a common goal.
 
2
Intelligent value networks for lightweight vehicles in small quantities (German: Intelligente Wertschöpfungsnetzwerke für Leichtbaufahrzeuge geringer Stückzahl).
 
3
Sometimes these Task areas are also referred to as Design Thinking “Phases”. However, as can be seen from Fig. 1, due to every activity aspect being interwoven with basically every other aspect, the linear concept of ‘phases’ that follow upon each other does not really befit the conceptual nature of Design Thinking.
 
Literatur
3.
Zurück zum Zitat Dzwigol, H., Dzwigol-Barosz, M., Kwilinski, A.: Formation of global competitive enterprise environment based on industry 4.0 concept. Int. J. Entrepreneurship 24(1), 1–5 (2020) Dzwigol, H., Dzwigol-Barosz, M., Kwilinski, A.: Formation of global competitive enterprise environment based on industry 4.0 concept. Int. J. Entrepreneurship 24(1), 1–5 (2020)
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Zurück zum Zitat Elstermann, M., Ovtcharova, J.: Subject-orientation as a means for business information system design-a theoretical analysis and summary. In: Abramowicz, W., Corchuelo, R. (eds.) Business Information Systems: 22nd International Conference, BIS 2019, Seville, Spain, 26–28 June 2019, Proceedings, Part I 22, pp. 325–336. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-20485-3_25 Elstermann, M., Ovtcharova, J.: Subject-orientation as a means for business information system design-a theoretical analysis and summary. In: Abramowicz, W., Corchuelo, R. (eds.) Business Information Systems: 22nd International Conference, BIS 2019, Seville, Spain, 26–28 June 2019, Proceedings, Part I 22, pp. 325–336. Springer, Cham (2019). https://​doi.​org/​10.​1007/​978-3-030-20485-3_​25
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Zurück zum Zitat Schawel, C., Billing, F., Schawel, C., Billing, F.: Walt-disney-methode: (kreativitätstechniken). Top 100 Management Tools: Das wichtigste Buch eines Managers Von ABC-Analyse bis Zielvereinbarung, pp. 273–275 (2014) Schawel, C., Billing, F., Schawel, C., Billing, F.: Walt-disney-methode: (kreativitätstechniken). Top 100 Management Tools: Das wichtigste Buch eines Managers Von ABC-Analyse bis Zielvereinbarung, pp. 273–275 (2014)
11.
Zurück zum Zitat Uebernickel, F., Brenner, W., Pukall, B., Naef, T., Schindlholzer, B.: Design Thinking: Das Handbuch. Frankfurter Allgemeine Buch (2015) Uebernickel, F., Brenner, W., Pukall, B., Naef, T., Schindlholzer, B.: Design Thinking: Das Handbuch. Frankfurter Allgemeine Buch (2015)
Metadaten
Titel
An Approach to Create a Common Frame of Reference for Digital Platform Design in SME Value Networks
verfasst von
Jakob Bönsch
Svenja Hauck
Matthes Elstermann
Jivka Ovtcharova
Copyright-Jahr
2023
DOI
https://doi.org/10.1007/978-3-031-40213-5_5

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