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Erschienen in:
Introduction: Privacy and Data Protection Seals Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

8. An Economic Analysis of Privacy Seals

verfasst von : Patrick Waelbroeck

Erschienen in: Privacy and Data Protection Seals

Verlag: T.M.C. Asser Press

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Abstract

This chapter proposes an economic analysis of privacy seals and trustmarks and their role in solving problems of information asymmetries that can reduce market participation. The chapter focuses on three aspects. First, the chapter analyses the demand for privacy protection and the supply of data protection and security. Second, the chapter provides an economic analysis of privacy seals. Finally, it discusses the economic impacts of privacy seals and trustmarks.

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Vorheriges Kapitel The Potential for Privacy Seals in Emerging Technologies
Nächstes Kapitel Conclusion: What Next for Privacy Seals?
Fußnoten
2
See Pariser 2011.
 
3
See Anderson and Gabszewicz 2006.
 
5
A non-rival good is a good whose consumption by one consumer does not prevent simultaneous consumption by other consumers. A good or service is non-excludable if non-paying consumers cannot be prevented from consuming it.
 
6
Most Internet platforms are multi-sided with indirect positive externalities. For instance, Google and Facebook match advertisers and Internet users. The advertisers value more platforms where there are many Internet users (indirect positive externalities between the two sides of the platform). A platform that gains a slight initial advantage over its competitors benefits from a vicious circle that can lead to a dominant position.
 
7
Mantelero 2013.
 
8
For an example, see Kelley et al. 2009.
 
10
See Fan et al. 2016 for a recent contribution.
 
11
For a discussion, see Rodrigues et al. 2013.
 
12
Miyazaki and Krishnamurthy 2002.
 
13
Connolly 2008.
 
Literatur
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Kelley PG, Bresee J, Cranor LF, Reeder RW (2009) A “Nutrition Label” for privacy. In: Proceedings of the 5th Symposium on Usable Privacy and Security, p. 4. ACM, New York
Kiesel K, Villas-Boas SB (2007) Got organic milk? Consumer valuations of milk labels after the implementation of the USDA organic seal. Journal of agricultural & food industrial organization 5(1)
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Mai B, Menon NM, Sarkar S (2010) No free lunch: Price premium for privacy seal-bearing vendors. Journal of Management Information Systems 27(2):189–212
Mantelero A (2013) Competitive value of data protection: The impact of data protection regulation on online behavior. International Data Privacy Law 3(4): 229–238
McDonald A, Cranor L (2008) The Cost of Reading Privacy Policies. I/S: A Journal of Law and Policy for the Information Society
Miyazaki AD, Krishnamurthy S (2002) Internet seals of approval: Effects on online privacy policies and consumer perceptions. The Journal of Consumer Affairs 28–49
Moore T, Anderson R (2012) Internet security. In: The Oxford Handbook of the Digital Economy. Oxford University Press
Olurin M, Adams C, Logrippo L (2012) Platform for privacy preferences (p3p): Current status and future directions. IEEE, Tenth Annual International Conference on Privacy, Security and Trust (PST), pp 217–220
Pariser E (2011) The Filter Bubble: What the Internet is Hiding From You. Penguin Press, UK
Rodrigues R, Barnard-Wills D, Wright D, De Hert D, Papakonstantinou V (2013) EU Privacy Seals Project: Inventory and analysis of privacy certification schemes. European Commission Joint Research Centre Institute for the Protection and Security of the Citizen, Final Report
Roe B, Sheldon I (2007) Credence good labeling: The efficiency and distributional implications of several policy approaches. American Journal of Agricultural Economics 89(4):1020–1033
Turow J, Hennessy M, Draper N (2015) The Trade-Off Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them Up to Exploitation. Report. Annenberg School for Communication, University of Pennsylvania
Metadaten
Titel
An Economic Analysis of Privacy Seals
verfasst von
Patrick Waelbroeck
Copyright-Jahr
2018
Buch
Privacy and Data Protection Seals

Print ISBN: 978-94-6265-227-9

Electronic ISBN: 978-94-6265-228-6

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-94-6265-228-6_8