An Empirical Based Study on Becoming a Published Marketing Educator

It is axiomatic that many marketing educators are be-seeched to do publishable research. In numerous institutions, a professor’s educational responsibilities fall in the domain of teaching, community/university, and research. The admistration and type of collegiate institution will usually dictate the degree of emphasis for each responsibility. With certain academic pressures of AACSB requirements, promotion-tenure requirements, job mobility or security, merit pay, and an advanced technological society, published research requirements may be either an opportunity or nemesis for many marketing professors. To make it more palatable, it is essential for academicians to learn and adopt the "tricks of the trade" of becoming published-especially in referred journals.