nach oben

Erschienen in:

2023 | OriginalPaper | Buchkapitel

An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study

verfasst von : Fadi Herzallah, Nabeel Al Qirim

Erschienen in: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer’s intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel User-Generated Content and Its Impact on Brand Attitude and Purchase Intentions

Nächstes Kapitel Evaluating Factor Influencing Consumer Purchasing Intention Toward Online Shop on Social Media

Abudaka, Z., Taha, S.: Access Denied - E-Commerce in Palestine (2020)

Alshibly, H.H.: Customer perceived value in social commerce: an exploration of its antecedents and consequences. J. Manag. Res. 7(1), 17–37 (2015)

Anderson, R.E., Srinivasan, S.S.: E-satisfaction and e-loyalty: a contingency framework. Psychol. Mark. 20(2), 123–138 (2003)CrossRef

Ayyash, M.M., Herzallah, F.A., Ahmad, W.: Towards social network sites acceptance in e-learning system: students perspective at Palestine Technical University-Kadoorie. Int. J. Adv. Comput. Sci. Appl. 11(2), 312–320 (2020)

Bellman, S., Lohse, G.L., Johnson, E.J.: Predictors of online buying behavior. Commun. ACM 42(12), 32–38 (1999)CrossRef

Celuch, K., Murphy, G.B., Callaway, S.K.: More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibility. J. High Technol. Managem. Res. 17(2), 187–197 (2007)CrossRef

Chang, H.H., Wang, H.W.: The moderating effect of customer perceived value on online shopping behaviour. Online Inf. Rev. 35(3), 333–359 (2011)CrossRef

Chen, Z., Dubinsky, A.: A conceptual model of perceived customer value in e-commerce: a preliminary investigation. Psychol. Mark. 20(4), 323–347 (2003)CrossRef

Cheng, J.M.S., et al.: Why do customers utilize the internet as a retailing platform? A view from consumer perceived value. Asia Pac. J. Mark. Logist. 21(1), 144–160 (2009)CrossRef

Davis, L., Hodges, N.: Consumer shopping value: an investigation of shopping trip value, in-store shopping value and retail format. J. Retail. Consum. Serv. 19(2), 229–239 (2012)CrossRef

Eng, T.-Y., Jin Kim, E.: An examination of the antecedents of e-customer loyalty in a Confucian culture: the case of South Korea. Serv. Ind. J. 26(4), 437–458 (2006)

Fornell, C., Larcker, D.: Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. SAGE Publications Sage CA, Los Angeles (1981)

Gan, C., Wang, W.: The influence of perceived value on purchase intention in social commerce context. Internet Res. 27(4), 772–785 (2017)MathSciNetCrossRef

Hair Jr, J.F., et al.: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications (2014)

Hair Jr., J.F., et al.: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications (2021)

Henseler, J., Ringle, C.M., Sarstedt, M.: A new criterion for assessing discriminant validity in variance-based structural equation modeling. J. Acad. Mark. Sci. 43(1), 115–135 (2015)CrossRef

Henseler, J., Ringle, C.M., Sinkovics, R.R.: The use of partial least squares path modeling in international marketing. In: New Challenges to International Marketing. Emerald Group Publishing Limited (2009)

Herzallah, F., Ayyash, M.M.: Understanding customers’ continuous intention to use of social commerce via Facebook: a theoretical model and empirical examination. Int. J. Networking Virtual Organ. 24(4), 387–407 (2021)CrossRef

Hu, F.-L., Chuang, C.C.: A study of the relationship between the value perception and loyalty intention toward an e-retailer website. J. Internet Bank. Commer. 17(1), 1 (2012)

Jayasubramanian, P., Sivasakthi, D., Ananthi, P.: A study on customer satisfaction towards online shopping. Int. J. Appl. Res. 1(8), 489–495 (2015)

Kerin, R.A., Jain, A., Howard, D.J.: Store shopping experience and consumer price-quality-value perceptions. J. Retail. 68(4), 376 (1992)

Kim, H.-W., Chan, H.C., Gupta, S.: Value-based adoption of mobile internet: an empirical investigation. Decis. Support Syst. 43(1), 111–126 (2007)CrossRef

Kim, S.-B., Sun, K.-A., Kim, D.-Y.: The influence of consumer value-based factors on attitude-behavioral intention in social commerce: The differences between high-and low-technology experience groups. J. Travel Tour. Mark. 30(1–2), 108–125 (2013)CrossRef

Leguina, A.: A primer on partial least squares structural equation modeling (PLS-SEM). J. Res. Method Educ. 38(2), 220–221 (2015)CrossRef

Li, M., Dong, Z., Chen, X.: Factors influencing consumption experience of mobile commerce: a study from experiential view. Internet Res. 22(2) (2012)

Overby, J.W., Lee, E.-J.: The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. J. Bus. Res. 59(10–11), 1160–1166 (2006)CrossRef

Pavlou, P.A.: Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. Int. J. Electron. Commer. 7(3), 101–134 (2003)CrossRef

Ramayah, T., et al.: Factors influencing SMEs website continuance intention in Malaysia. Telematics Inform. 33(1), 150–164 (2016)CrossRef

Rowley, J., Slack, F.: Leveraging customer knowledge–profiling and personalisation in e-business. Int. J. Retail Distrib. Manag. 29(9), 409–416 (2001)CrossRef

Sekaran, U., Bougie, R.: Research Methods for Business: A Skill Building Approach. Wiley (2016)

Sheth, J.N., Newman, B.I., Gross, B.L.: Why we buy what we buy: a theory of consumption values. J. Bus. Res. 22(2), 159–170 (1991)CrossRef

Smith, J.B., Colgate, M.: Customer value creation: a practical framework. J. Market. Theory Pract. 15(1), 7–23 (2007)CrossRef

Sweeney, J.C., Soutar, G.N.: Consumer perceived value: The development of a multiple item scale. J. Retail. 77(2), 203–220 (2001)CrossRef

Tsao, W.-C., Hsieh, M.-T., Lin, T.M.: Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship. Ind. Manag. Data Syst. 116(9), 1987–2010 (2016)CrossRef

Venkatesh, V., et al.: User acceptance of information technology: Toward a unified view. MIS q. 27(3), 425–478 (2003)CrossRef

Vijayasarathy, L.R.: Product characteristics and Internet shopping intentions. Internet Res. 12(5), 411–426 (2002)CrossRef

World Bank Group: Individuals using the internet (% of population) - West Bank and Gaza Data (2019)

Weiser, E.B.: The functions of Internet use and their social and psychological consequences. Cyberpsychol. Behav. 4(6), 723–743 (2001)CrossRef

Wolfinbarger, M., Gilly, M.: Consumer motivations for online shopping. In: Paper presented at the Proceedings of the Americas Conference on Information Systems, Long Beach, CA (2000)

Woodruff, R.B.: Customer value: the next source for competitive advantage. J. Acad. Mark. Sci. 25(2), 139–153 (1997)CrossRef

Wu, L.L., Lin, J.Y.: The quality of consumers’ decision-making in the environment of e-commerce. Psychol. Mark. 23(4), 297–311 (2006)CrossRef

Zeithaml, V.A.: Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. J. Mark. 52(3), 2–22 (1988)CrossRef

Titel: An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study
verfasst von: Fadi Herzallah
Nabeel Al Qirim
Verlag: Springer International Publishing
Buch: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success
Print ISBN: 978-3-031-08092-0

Electronic ISBN: 978-3-031-08093-7

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-08093-7_29

Premium Partner

Marktübersichten

Die im Laufe eines Jahres in der „adhäsion“ veröffentlichten Marktübersichten helfen Anwendern verschiedenster Branchen, sich einen gezielten Überblick über Lieferantenangebote zu verschaffen.

Zur Marktübersicht

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner

Marktübersichten