An Enhanced Product Recommendation System Using Decision Tree Algorithm

Product recommendation systems are a critical element of e-commerce platforms, as they enable customers to identify the items that best meet their needs. Product recommendation systems are important tools used by organizations to increase customer engagement, satisfaction, and loyalty. Existing product recommendation systems have several weaknesses, such as an inability to incorporate features outside of customer preferences. Therefore, this paper proposes an enhanced product recommendation system using a decision tree algorithm. The main objectives of this system are to improve the accuracy and efficiency of the existing product recommendation systems. To accomplish this, a framework includes a data preprocessing phase, a feature selection phase, and a model training phase. The data preprocessing phase is used to clean the data and eliminate any noise. The feature selection phase is used to identify the most informative features, which are then used to train the decision tree model. The model is trained using CART, a supervised learning algorithm, and is evaluated using various metrics such as accuracy, precision, recall, and F1-score. Finally, the model is tested on a test dataset to compare with existing solutions. The results show that the proposed system outperforms existing recommender systems in terms of all the evaluation metrics discussed. Furthermore, the improved system also provides useful insights into the product recommendation process for future studies.