Waiting is something that most time-pressed consumers voice as being a negative and many people complain about waiting for service providers. While many different aspects of waiting have been studied, the reported research looks at several dimensions of waiting behavior for six different consuming situations in two different countries. The results indicate that there are differences between cultures with respect to most dimensions of waiting examined. There are also differences among the different consumer situations, but most surprising is that in this study there was not a strong association between waiting behavior and satisfaction with the service provider.
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- An Examination of Selected Aspects of Waiting in a Cross-cultural Setting
Beverlee B. Anderson