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Erschienen in: Information Systems Frontiers 4/2020

18.02.2019

An Explorative Study on the Virtual World: Investigating the Avatar Gender and Avatar Age Differences in their Social Interactions for Help-Seeking

verfasst von: Yulei Gavin Zhang, Mandy Yan Dang, Hsinchun Chen

Erschienen in: Information Systems Frontiers | Ausgabe 4/2020

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Abstract

This study investigates avatars’ gender and age differences in their help-seeking interactions in virtual worlds. Specifically, we conducted data collections from two popular help-supporting regions from Second Life, and performed two levels of analyses. We first examined the existence of the overall gender and age differences, and then compared and tested the detailed differences by creating three types of interaction networks based on avatar gender and avatar age, respectively. Overall, we found that the interaction networks of the same gender tended to be more centralized than the interaction networks with mixed genders. In addition, the interaction networks of the same age group tended to be more centralized than the interaction networks with mixed ages. We also found that old-aged avatars had significantly higher values than young-aged avatars in all measurement dimensions, indicating that old-aged avatars played more important roles in help-seeking interactions.

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Metadaten
Titel
An Explorative Study on the Virtual World: Investigating the Avatar Gender and Avatar Age Differences in their Social Interactions for Help-Seeking
verfasst von
Yulei Gavin Zhang
Mandy Yan Dang
Hsinchun Chen
Publikationsdatum
18.02.2019
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 4/2020
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-019-09904-2

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