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Erschienen in:
2015 | OriginalPaper | Buchkapitel
An Exploratory Study of Extreme Couponing
verfasst von : James J. Zboja, Kevin M. Gatzlaff
Erschienen in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Verlag: Springer International Publishing
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Using a convenience sample (n=309) consisting of members of the social couponing website “A Full Cup” (
www.afullcup.com
), the purpose of this study is to report the opinions of coupon users on the concept of extreme couponing. While some have been intrigued and increasingly attracted to couponing by the buzz created by the TLC show “Extreme Couponing,” it has become clear that many longtime coupon users are less than enthusiastic about the concept.